SAN FRANCISCO (Reuters) – YouTube hires music experts around the world to make the revised subscriptions to music streaming more "authentic" locally, officials at YouTube, a unit of Alphabet Inc ( GOOGL.O ) Google, Reuters said on Friday.
Music Programmers in Countries like France and Brazil Are Among the Best Investments YouTube says it deals with issues that Google faces at Spotify Technology SA ( SPOT.N ) and Apple Inc ( AAPL.O ) have made it a rival in online music subscriptions worldwide. Analysts estimate that Google is close to 10 million subscribers.
Google has set up editors to play audio playlists for the Google Play Music service. In the YouTube Music app, which is more focused on video, they played a minor role.
The company announced this week that it is streamlining its music subscriptions and planning a major marketing flash to reduce users' confusion over the various options.
Streaming audio and selecting experts will now be among the core elements of YouTube Music. Each month, they cost $ 10 to block ads and get offline access.
The new app will be released Tuesday in the US, Australia, New Zealand and Mexico.
T. Jay Fowler, who is responsible for YouTube Music, said that being "locally and authentically truly correct" while "elsewhere" does not propagate a US music experience anywhere else means that the conversion will not reach Europe and Asia until this year ,
"We are working to clean up the work of the catalog and to make sure that we are aware of what is going on culturally," he said.
For example, starting in France with a number of hip-hop tracks that brought together artists from Paris and Marseille would "probably baffle fans," Fowler said. In Germany, the absence of the popular radio drama "The Three ???" be regarded as a big failure, he added.
Fowler's and Google's global music chief Lyor Cohen declined to comment on whether YouTube Music had editorial standards.
The #metoo movement has led activists to demand that media and entertainment organizations condemn celebrities accused of sexual misconduct. Spotify recently said that it has removed R & B singer R. Kelly from his playlists to ensure that "editorial decisions … reflect our values." Kelly's agents have denied allegations against him.
YouTube's user-uploaded content policy has led to a flood of complaints over the past year as YouTube tries to make better use of it.
"There are many internal conversations," Cohen said when asked about the values of YouTube Music. "This is a very important topic."
Reporting by Paresh Dave; Edited by Leslie Adler