China's Bytedance, which Musical.ly acquired for nearly $ 1 billion late last year, shuts down the app and migrates users to a similar one called TikTok. This migration will be done automatically at the next update of Musical.ly.
Heads-up, Kids and Teens: Musical.ly is now a thing of the past.
China's Bytedance, which Musical.ly acquired for nearly $ 1
In a statement said Musical.ly-co-founder and SVP of TikTok Alex Zhu the combination of the two services "is in the face of the common mission of both experiences a natural complement – to create a community in which everyone a creator. "
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Fortunately, you do not have to start from scratch to build your presence on TikTok. Accounts, content and fanbases "will automatically be moved to the new TikTok app, where YouTuber will retain all of their existing content and fans," the company said in a press release.
TikTok offers feeds that allow you to browse content friends and recommended videos that are served based on your viewing habits. In the future, the company plans to add some new features, including "gesture filters," "SLR effects," "VR filters that can only be activated by flashing" and "green screen-like background effects." "
" TikTok, the sound of a ticking clock, stands for the short form of the video platform " Zhu ." We want to capture the creativity and the knowledge of the world under this new name and remind everyone, every precious one Timeline. "
The Musical.ly shutdown comes after Facebook introduced a similar feature called Lip Sync Live in June that allows you to sync your lip with songs that last forever during live broadcasts Favorites are … to new hits.