iRobot (IRBT) hopes to improve the lawnmower market with its latest consumer robot (IRBT) in the same way its Roomba appliances revolutionized the home vacuum business.
The Bedford, The company based in Mass. introduced his Terra robot mower on Wednesday. The autonomous mulching lawnmower features state-of-the-art mapping and navigation technologies as well as high-performance and high-quality mowing.
IRobot started looking for robotic lawnmowers technology over ten years ago, said iRobot's chief executive, Colin Angle, told Investor's Business Daily.
"It took a long time," said Angle. "It's probably the most requested robot."
Terra learns its environment with iRobot's Imprint Smart Mapping technology. He then mows in straight back and forth lines for the desired stripe effect.
The battery-powered mower automatically returns to its base station for charging. When a mowing process has to be completed, he remembers where he left off, and continues mowing once he is charged.
Terra will be sold later in Germany
Terra is not the first robotic lawnmower on the market It does, however, improve current equipment by eliminating the need for costly and labor-intensive boundary wire. Instead, the iRobot machine uses a wireless communication system, including standalone beacons. Users simply place the wireless beacons around their garden, drive the robot around the perimeter with a mobile app, and plan to mow Terra.
The debut on Wednesday is a preview on Terra. It will be available for sale in Germany and as a beta test program in the US this year. Prices and availability will be announced at a later date.
The market for robotic lawnmowers is well established in Europe, so it makes sense to sell the device there first, Angle said. In Europe, robotic lawnmowers have a market size of $ 300 million. However, the US market could be much larger, he said. In European homes, there are smaller lawns with less disabilities such as flowerbeds, Angle said.
Lawn Mower Market "A Roomba Great Opportunity"
"We're not the first to hit the market, but we've been there" We've been trying to solve the problem on a par It's a subtle refinement that is very different from the level of sophistication we had when we launched the first Roomba, "said Angle." The iRobot brand has become a quality and performance level. "[1
Terra is iRobot's business point of view important because it represents a "roomba-sized opportunity," said Angle.
Next to Roomba In vacuum, iRobot makes Braava floor mopping robots and Mirra pool robots.  iRobot's shares fell 2.5% to 84 on Tuesday. The share of IRobot has formed a base with a double bottom with a purchase point of 103.73.
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