One of the second day stories that appeared after ABC annulled Roseanne Barr's sitcom was that the comedian was the victim of a "bad twee".
Barr himself helped explain that Reason why ABC Canned Roseanne was over an Ambien-backed slut when she made a racist comment about former Obama adviser Valerie Jarrett
And on Thursday, MarketWatch rolled out this headline: "Like Roseanne, all Americans are just as well A bad tweet to get fired from."
A story detailing behind-the-scenes decision-making at CNC Wednesday's ABC, however, suggested that it was not just the Jarrett tweet, but rather a pattern of behavior and repeated warnings that led to the hit comedy being shut down: "… There were spurts in the past when Barr signed on to the social network just to return days or weeks later, ABC managers thought ̵
And Washington Post points out that there was also George Soros-a-Nazi tweeting the same morning.
So what was it? Just a tweet? Or come a long time?
A knowledgeable ABC insider tells EW that it was that particular tweet – that if the actress had never done such a thing in the distance, things might have gone differently, but Jarrett Tweet was so in charge, that it left the network no choice. "She may have an opinion, but that was different … that was untenable," the source said. "Sometimes you just have to take a stand."
The flood of quick explanations from ABC Disney bosses after the cancellation confirms this. ABC Entertainment President Channing Dungey said, "Roseanne's Twitter statement is abhorrent, repugnant and incompatible with our values," Disney Chairman Bob Iger tweeted, "there was only one thing here, and that was the right thing," said the chairman of the ABC TV Group Ben Sherwood said, "In the end, it was important to do what is right and uphold our values of inclusion, tolerance and courtesy."
And that's what matters. David Offenberg, Professor of Entertainment Finance at Loyola Marymount University: ABC's responsibility to the public and how much bigger it is to say than TBS, which was in a similar situation on Thursday after Full Frontal commented Samantha Bee
] "Even if the television landscape is changing, the old networks like ABC still have to be for everyone," he tells EW. "Because they still have to make the big advertisers happy, it's their only source of income, by comparison, TBS can give Samantha Bee a loose leash, as it gets subscription fee and ad revenue." Even if TBS loses some advertisers, their contracts coincide cable networks are unlikely to lose subscriber revenue. "
– Lynette Rice contributed to this report