Samsung introduced its first smart speaker, the Galaxy Home, more than a year ago on the launch of the Note 9 smartphone in August 2018. Pricing and availability were said that it is "soon". We've been given a lot of predictions about an upcoming launch, such as at the Software Developers Conference in November 2018, where the devices were on display but not really in use and without any further details. On the other hand, there were rumors at the Galaxy S10 event in February that the device would finally arrive. Similar predictions were made when Note 10 was introduced last month. None of it turned out to be right.
We even had Samsung co-CEO DJ Koh say in February 2019 that the device would be shipped in April, which was also not the case. Previously, he had announced in February 2018 that the device would arrive later this year. This was true, as the Galaxy Home was demonstrated even if it was never publicly offered for sale. It seems that forecasters inside and outside of Samsung have an average of zero in predicting the start date.
Coming Soon Banner and Shipping to Beta Tester
However, we have two new signals from Samsung suggesting "soon" might arrive soon. At first, TechRadar discovered an updated Galaxy Home banner on the Samsung.com website with new images of the device and the "In Brief" sign. In addition, TizenHelp and SamMobile report that Samsung has requested beta testers for the Galaxy Home Mini on its Korean website. The application period ended on Sunday and seemed to be limited to South Korea. This device is almost identical in design to renderings in an FCC application approved for use in the US earlier this year.
The beta program has led to speculation that the Galaxy Home Mini should have a lower price. possibly in front of the larger Galaxy Home on the market. Lack of knowledge about a Galaxy Home Beta program is usually cited as proof that the Mini has progressed even further. However, this seems unlikely. Galaxy Home devices have been on Samsung events for over a year. That gave me enough time for beta testing. More likely, the media did not uncover the beta tests or there was never an official public announcement. In addition, Samsung's latest official line suggested that Galaxy Home would arrive in the middle of the second half of 2019. It would have to be a short beta test for Samsung to meet that schedule with the Mini, even if it was just with Korean language support would be published. We suspect that the details for the launch of Galaxy Home will be announced this week at the IFA in Berlin. Information about the Mini will be published later. However, anything is possible given the unusual circumstances in which the Galaxy Home was introduced more than a year after its debut.
Impact of Galaxy Home on Bixby 2.0
TizenHelp also reported that an unnamed company spokesman announced this The delay in launching Galaxy Home may be related to problems Samsung faces with the early release of the Galaxy Fold smartphone earlier this year and the need for a worldwide product recall for Grade 7 in 2016. Add to this the negative sentiment in the media and users Bixby 1.0 on the Galaxy S8 in 2017 and it seems that Samsung is trying to avoid another misstep.
People familiar with Samsung's plans have told Voicebot that the company's executives know that there is a tough fight to position the Bixby 2.0 language assistant against the older and more widespread Amazon Alexa and Google Assistant. They are confident that this is possible, but there is a realization that it is not easy to hit the market after large competitors have already raised consumer expectations and cultivated the market for more than three years.
Bixby has recently received positive press coverage with the opening of the third-party app store and the launch of a world-class developer program. This was somewhat undermined when Bixby was not mentioned at the Grade 10 launch event in August. If the Galaxy Home arrives in private homes this fall and underperforms in terms of basic features like wake-up reliability and accurate speech recognition compared to Amazon Echo and Google Home (Nest), then Bixby 2.0 could not but only on smart speakers also block on smartphones, where Samsung makes a bigger bet.
You may think that launching another smart speaker is not a big deal right now. However, for Samsung, this is important as Galaxy Home will fill an important gap in the company's current smart home portfolio and is expected to be an important point of interaction for consumers using Bixby. The device does not have to be perfect, but it must go beyond the unwritten threshold of consumer expectations. Samsung apparently thinks it's almost done. At least you can see that the company is now spending money on new marketing creatives, which is a clearer sign of readiness than a casual comment by a manager or other insider.
Samsung launches Bixby Marketplace with participation of Spotify, NPR and Google Maps
Samsung receives FCC approval for an AI speaker that looks like a " Galaxy Home Mini "