In the Indian mobile phone market, Samsung has opened a new mobile phone manufacturing facility in Noida, northern India, in the presence of Indian Prime Minister Narendra Modi and South Korean President Moon Jae-in. After starting operations at the new factory, Samsung India will produce over 60 million units of the current 120 million mobile phone units each year. This figure includes both smartphones and feature phones, which still make up a majority share of the country's total mobile phone sales. The new facility has been developed on a 35-hectare or 141,640-square-meter property adjacent to the existing factory in Noida, which manufactures both cell phones and consumer electronics. Samsung may also consider exporting equipment from its new factory to other South Asian countries in view of the increased production capacity.
In addition to Samsung, Noida operates another production facility in Sriperumbudur, Tamil Nadu, in southern India, as well as five R & D centers and a design center, also located in Noida. The plant in the North Indian city was opened in 1996, one year after the founding of Samsung India, and has since expanded to include more products from various industries and over 70,000 employees. The factory's mobile phone production began in 2007, and smartphones were added later in 2012 with the first device being the Galaxy S3. India currently produces about 10 percent of Samsung's total global return, which the company plans to boost to 50 percent over the next three years. This new factory was built after the South Korean company had committed to invest Rs. 4,915 crores ($ 716 million) for the expansion of its North Indian plant last year. When fully operational, the plant will help the company meet growing local demand by doubling its mobile phone production capacity from the current 5 million to 12 million per month.
Samsung held a large part of the Indian smartphone The Chinese smartphone maker Xiaomi overtook the top spot and pushed the first place in the second position, according to a report by IDC. Also in the feature phone segment, the local telecommunications company Reliance Jio is far ahead of Samsung thanks to strong demand for its JioPhone feature phone. However, Samsung remains the market leader in the high-end segment (over $ 600), which recently introduced the Galaxy S9 product line, which enabled the company to increase sales.