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Samsung prepares budget M-series budget phones to fight Chinese rivals in India



After Samsung played the second fiddle of Chinese competitor Xiaomi in India's up-and-coming smartphone market in 2018, Samsung will fight back with a new line of budget-friendly phones. The company will launch a new M-series of mobile phones in India on January 28th.

The company said it would first launch these devices in India and then introduce them worldwide. A press release added that it has partnered with Amazon for online sales in the country. This should put Samsung in a better position to compete with major Chinese hardware brands in India, including Xiaomi, Vivo and Oppo.

Asim Warsi, Samsung India's senior vice president, told Reuters that the company will launch three handsets starting at Rs 1

0,000 ($ 141) to Rs 20,000 ($ 282) initially. He added that these phones contain large batteries and will support fast charging.

Last year, Korean publication ET News reported that Samsung is killing its low-end J-series of mobile phones. The new M Series could help strengthen the company's offerings in the budget segment. This could be crucial to boost operating income, which was down 28.7 percent year-on-year in the last quarter of 2018.

Cheap phones are a dozen nowadays, especially in India, so it will be so. It's interesting to see how Samsung will compete against Xiaomi's new Redmi sub-brand and other rivals like Asus and RealMe to be the first again this year To achieve space in the Indian smartphone market.

Published January 14, 2019 – 06:31 UTC


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