Every year, when Samsung announces a new Galaxy Note phone, I wonder why it's related to the S Pen, the stylus supplied with the super-sized Galaxy Note phones. In fact, the upcoming Galaxy Note phone, which will debut this fall, will bring the S Pen back for another go-around.
Sure, this age-old technology – which debuted to most consumers on the Palm Pilot in 1997 – has no place here in 2018.
But I'm very wrong. I was amazed to learn that 92 percent of Galaxy Note 8 owners – the latest model – are active users of the S Pen, said Samsung senior director of smartphone marketing Drew Blackard. And 73 percent of those who bought the 8-mark bought the device specifically for the S Pen.
Blackard said that Samsung does not divulge sales of Galaxy Note, making it hard in absolute terms say the pen could be popular. Still, he told me that more people in the US pre-ordered the 8-mark than it was announced, than any previous touch-tone device.
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This is notable because The Samsung Galaxy Note 7, the 2016 model, was shockingly recalled after several overheats and exploded devices, triggering a worldwide recall ,
Nonetheless, the demand for the Samsung Galaxy Note product line is increasing. The majority wants it for the S Pen.
Against this backdrop, it would be out of place for Samsung to drop the S Pen into its Galaxy Note smartphones no matter how outdated they look. It would disappoint an overwhelming number of S Pen fans on a device that is a "central part" of Samsung's premium device strategy, Blackard said.
So, what do these S Pen Loyalists know I do not know? and why do you need it so badly?
Sixty percent of S Pen users continue to use the S Pen and Galaxy Note combination for simple things like writing lists and notes – the original appeal of the very first Galaxy Note model from 2011. Some prefer to take notes with them to write down on-screen keyboard, but others greatly appreciate the S Pen to quickly write down things.
And Samsung has made it easier for these users, generation by generation, with better technology in the S Pen itself, to add higher pressure sensitivity, for example.
Samsung Launches Galaxy S9 Flagship in Response to Apple's iPhone X  The Galaxy Note 8, the model of last year, has 4,096 pressure sensitivity levels that help with accurate handwriting and drawing. Compare that to the first Galaxy Note 256. To put that into perspective, a fingertip has only one level or pressure sensitivity. The company also added features such as "screen off memo," where S Pen users do not even have to wake up their note to write down a note.
 "More people use [the S Pen] for direct communication," such as responding to a text message with a handwritten message, Blackard added.
And the S Pen has evolved to become a tool for some Note users. "Many people use it for more precise navigation of their phone" and even for more precision in games, Blackard said. One thing that Blackard often does on a Note device is to sign a PDF document and send it back right away. I feel like I've been doing it wrong all the time by printing, signing and scanning the PDF, then sending it back to the sender.
Samsung wants "world premiere" with foldable phone launch  Then there are the "creativity" users who use the S Pen on a touch device for more artistic purposes. Samsung is loading its Note devices with an app called Pen Up, which is basically a social sketching network for Galaxy Note and S Pen users. The company has an amazing 400 million users at Pen Up who have been creating and sharing their art since launching the Galaxy Note 3 in 2013 on the app. I had no idea that people create art – or want to create art a smartphone. But they do that.
In general, "It's really the user who wants to do more, someone who juggles a lot in his life.They spend more time on their device than the standard user, and they do not necessarily want to rely on their computer to do other tasks, "Blackard said. This comment made me think that maybe I'm not really the smartphone power user I thought, and the true power users are the Galaxy Note fans with their pens.
For the next Galaxy Note, which Samsung announces in the fall, Blackard gave me just a few pointers as to what the S Pen will bring. Expect integration with the camera and better functionality with games. Otherwise we'll have to wait and see
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This article by Antonio Villas-Boas originally appeared on Business Insider.