Samsung is not a scandal stranger these days. The company's former deputy chairman, Jay Y. Lee, was recently jailed after being implicated in the bribery scandal that toppled former South Korean President Park Geun-hye. There may also be a controversy in Samsung's US arm. Samsung's Chief Marketing Officer Marc Mathieu abruptly stepped down after a review of kickbacks between Samsung employees and marketing partners.
Mathieu is responsible for Samsung's focus on partnering with YouTubers and other creatives rather than traditional advertising agencies. The Wall Street Journal reports that Samsung conducted the investigation to detect potential bribery and setbacks that led to conflicts of interest. The company feared marketing executives would channel resources to channels that were not the best for Samsung.
Samsung did not comment on the results of the marketing audit or even confirmed that it did. According to WSJ, the audit was a big news in the company ̵