The city of Santa Monica has officially awarded Bird, Lime, Lyft and JUMP bikes, acquired by Uber in April, allowing it to operate both electric scooters and bicycles in the city as part of its 16-month pilot program from September 17.
The city will allow Bird and Lime to manage 750 scooters. Lyft and JUMP were granted permission to publish 250 scooters and 500 bicycles each. In San Francisco, which is also launching a scooter pilot program this autumn, the city leaders chose Skip and Scoot as their official scooter providers.
Earlier this month, the committee had officially recommended David Martin, the city's director, planning and community development, which received only Lyft and JUMP . However, Lime and Bird immediately responded with a protest and asked their riders to speak out against the recommendations, hoping to reverse the course. This strategy was successful.
"Bird is honored to name Santa Monica our home since we launched common electric scooters less than 1
" We look forward to bringing scooters and bikes to Santa Monica soon, "said a JUMP Bikes representative. "Our ultimate goal is to reduce the dependency on passenger cars and we believe that the best option is to offer multiple means of transport – scooters, bicycles, cars, public transport and more – in one app. We will continue with the cities working together in the right way to create more opportunities for more people. "
And here's what Lyft had to say: " We are pleased to have received permits for both motorcycles and scooters from the city of Santa Monica, "said Caroline Samponaro, director of bike and scooter policy for Lyft, to TechCrunch. "The city's decision to collaborate with Lyft deepens a partnership that will reduce congestion, increase public transport and provide equitable transport solutions to all residents of Santa Monica."
Lime did not immediately respond to a request. We will update the story when we hear it. The other participants in a Santa Monica Shared Mobility permit: Hopr, Razor, Scoot, Skip, Spin, Cloud, Drop and Goin did not receive permits and can not legally operate scooters in Santa Monica.  Martin's decision to stick to the committee's recommendation is good news for Lyft and Uber, who are already the dominant players in the ride-hailing sector and will now dominate the scooter market as well. It's also worth noting that Uber and Lime reached a deal this summer, with Uber placing its logo on Lime scooter and investing $ 355 million in the company.
The city's decision was based on several factors: the experience of each company with the use of mobility equipment, the company's proposed operating plan, and the company's ability to initiate operations in a timely manner. In addition, the committee considered the history of the company in compliance with local laws.
Bird was a controversial company among city officials of Santa Monica because of the nature of its entry. With a note from Uber, Bird broke into the scene without official permission. At the time, there was no official process in the city to regulate bike share and e-scooter startups.