Riad (AFP) – The blockbuster action film "Black Panther" will play in a Wednesday's cinema screening screening in Saudi Arabia, the first in a series of trial runs in cinemas to be released to the general public next month The Conservative Kingdom lifted a 35-year cinema ban last year as part of a far-reaching liberalization offensive, and American giant AMC Entertainment granted the first license to run cinemas
But officials close to the government and local media said this week that it would be a test screening in the new cinema in the King Abdullah Financial District and the movie. May's theaters are expected to be open to the public.
"It will be the first time in a series of test demonstrations attended by industry professionals … to support the final preparations for the preparation of theaters. Opening the cinema to the general public," said one PR company representing the Saudi government.
In December, AMC Entertainment signed a non-binding agreement with Saudi Arabia's large public investment fund to build and operate cinemas across the kingdom.
The state media in Saudi Arabia have announced they will open 40 cinemas in 15 Saudi cities over the next five years.
International theater chains have long regarded the kingdom as the last untapped mass market of more than 30 million people. Most of them are younger than 25 years old.
AMC will continue to battle hard with other heavyweights, including VOX Cinemas of Dubai, the leading operator in the Middle East.
The move to reopening cinemas is part of a modernization offensive by Crown Prince Mohammed bin Salman, who seeks to balance unpopular subsidy cuts with more entertainment in times of low oil prices, despite opposition from religious hardliners.  The Kingdom, long known for its ultra-conservative customs, has launched a comprehensive social reform program that promotes sports and entertainment and allows women to travel from June.
In February, Saudi Arabia's General Entertainment Authority announced that it will host more than 5,000 festivals and concerts in 2018, twice as many as last year and $ 64 billion in this sector over the coming decade
The reform is partial Back on an economic motive, boosting domestic spending on entertainment as a kingdom has been tearing an oil hole since 2014.
Saudi Arabia donates billions of dollars every year to watch movies and visit amusement parks in neighboring tourist centers such as Dubai.