menu A new scam has been discovered that manipulates Android devices to gain ad revenue without the user's knowledge. The fraud, which was uncovered by a fraud detection company named Protected Media (with additional investigation by BuzzFeed ), related to banner advertising in several Android apps.
The system involved stacking multiple video ads behind a typical banner ad. These additional ads would come in as seen, resulting in ad revenue for the fraudsters – even though the user would not see them. The battery of a smartphone would still subside, as if the user had seen numerous video ads.
It's a type of ad scam known as ad stacking, and it can be very lucrative his. Protected Media CEO Asaf Greiner said they had found a new version last fall and that these video ads were in the tens of millions each month.
As well as the damage These scams affect the advertising industry. This sounds like a nightmare for the people whose phones seem to have died for no reason. However, we do not know how many were affected.
The fraud was traced to an advertising technology company called Aniview, and some questions were asked about its involvement. Aniview denied any misstep and said he fought against bad activity and use of the platform.
Regardless, it does not seem that these scams have finally disappeared, and in view of the process it is difficult to tackle them invisible. If you suspect that your phone has such a problem and can be narrowed down to a specific app, it may be worth it to uninstall it and inform the developer about the problem.