I suspect that $ 300 wireless earplugs were a bit easier to swallow than the technology was a novelty just a few years ago. Now that these devices are fairly ubiquitous, it becomes more difficult for a company to justify what is basically twice as expensive as a set of AirPods.
That said, the momentum looks good. And they probably are – Sennheiser makes beautiful, high quality products. Announced at the IFA in Berlin, the earphones have 7mm dynamic drivers, support AAC and Qualcomm aptXTM for Bluetooth high-def audio.
The headphones work with Siri and Google Assistant, via a touch interface. Battery life is pretty good after four hours, plus 12 more over the charging case. The case even looks pretty good, with a fabric cover that has a real Google Home feel. All this can be in the middle of November for the totally crazy price of $ 299.95.