Discovery will need "a bigger boat" if Shark Week audience numbers continue to increase at this rate.
The "Shark Week" begins on Sunday, July 28, and lasts until Sunday, August 4, offering 20 hours of original programming. While it may seem like a new phenomenon, the summer event series premiered in 1988, making it the longest-running cable television program in history. Now it is broadcast in 72 countries.
The Discovery Channel originally launched the series to emphasize the importance of protection while exposing myths about sharks. Since then, it has turned into a television phenomenon that takes over the social media as users respond to shocking battles between sharks and their prey as they hunt in the open water.
Hai Week Spectator Statistics (Source: Discovery)  However, Shark Week has been criticized for attempting to increase viewer numbers. In 2010, it began to integrate the so-called "documentation program", which is fictitious programming in the midst of its actual documentation work. By 2015, Discovery President Rich Ross announced that this kind of programming would be canceled out of "Shark Week". But in 2017, the network sponsored a race between a Great White Shark and Olympic gold medalist Michael Phelps. It turns out that the race was generated by the computer.
Despite criticism, "Shark Week" continues to dominate the rating game in 2019, retired marine and actor / comedian Rob Riggle dives into the water with many different people, including Damon Wayans Jr., Adam Devine, Joel McHale and Anthony Anderson.
Also this year, "Shark Week" will have its first premiere feature film titled "Capsized: Blood in the Water," which tells a true story about a shark encounter of October 1982.
"Shark Week" can be viewed on the Discovery Channel, whether on-air or through its app, "Discovery GO." Most people take online using the hashtag #SharkWeek.
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