Singapore has partnered with Fitbit as part of a public health initiative to help improve overall health outcomes for the country's residents.
The Live Healthy SG partnership is Fitbit's first integration into a national health program that is being conducted Use the company's fitness trackers in San Francisco to promote a healthier lifestyle and behavior.
While the devices themselves are free for users, additional health coaching services and software offerings are available for a monthly fee. The ultimate goal is to register one million Singaporeans for the program, which will be pre-registered next month before the start date in October.
Users get Fitbit Inspire HR for free when they sign up for a year Fitbit premium service.
"At Fitbit, our focus has always been on making health more accessible and accessible by providing people with fun, simple and innovative technologies ̵
"Our partnership with the Singapore Health Promotion Board is a tribute to our work so far and we are confident that the powerful combination of our devices, software and services will motivate Singaporeans to improve their health also concrete help for a country to improve health on a large scale. "
Singapore is known for its robust and efficient health care system, but there has been an increase in so-called" diseases of affluence "as the overall quality of life has improved for the population. These include chronic conditions such as high blood pressure, type 2 diabetes and cancer.
Live Healthy SG participants will use Fitbit devices along with personalized coaching to hopefully promote physical activity, sleep health, nutrition and emotional well-being.
"Participants This program will benefit from Fitbit's plans to integrate artificial intelligence and machine learning to promote physical activity, healthy eating and better sleep quality. The lessons learned can also help enrich HPB's health promotion programs, "said Zee Yoong Kang, CEO of the Singapore Health Promotion Board. In recent weeks, competitors such as Apple have continued to gain market share in wearables.
The Company is pursuing the stated strategy of shifting its core business away from appliance sales into healthcare, which can generate recurring revenues at more lucrative gains margins.
"Looking to the future, we will continue to move our business from an episodic device-related business to a lifelong value-driven model that focuses on behavioral change," Park said in the latest earnings response the company.
Fitbit When it comes to putting Fitbit Health Solutions into the business, it moves its business model from device sales to recurring software and service revenues. The business is expected to generate $ 100 million in revenue in 2019.