قالب وردپرس درنا توس
Home / Technology / Siri is becoming much smarter as Apple's investments pay off – The Motley Fool

Siri is becoming much smarter as Apple's investments pay off – The Motley Fool



Voice-controlled digital assistants have become part of everyday life in recent years. Virtual Aids like Apple (NASDAQ: AAPL) Siri, Amazon [NASDAQ: AMZN] Alexa 's (NASDAQ: WelfL) (NASDAQ: PORT) Google Assistant and Microsoft (NASDAQ: MSFT) Cortana inhabit all sorts of electronic devices, from smartphones to laptops and smart speakers to vehicles.

When Apple acquired Siri in 201

0, the digital darling was groundbreaking, but the competition was fast. Apple has been slow to adapt artificial intelligence (AI), which supports digital assistants, while competitors have invested heavily and gained momentum in the emerging field.

In recent years, however, Apple has been working to restore Siri's former glory. New data released by Loup Ventures shows that Siri is rapidly gaining ground.

  A white HomePod sitting on a dresser surrounded by books and a plant.

HomePod took the silver home. Source: Apple.

A Comprehensive Review

Long-time Apple successor Gene Munster and his colleague Will Thompson, both of Loup Ventures, wanted to test the performance of digital assistants controlling four of the most commonly used intelligent speakers: Amazon Echo (Alexa) , Google Home (Google Assistant), HomePod (Siri) and Invoke (Cortana) by Harman Kardon, a division of Samsung Electronics (NASDAQOTH: SSNLF) .

The test was conducted by asking 800 questions each. The questions were asked in five broad categories, examples of which are listed below:

  • Local: Where is the nearest coffee shop?
  • Trade: Can you order more paper towels?
  • Navigation: How do I get on the bus?
  • Information: Who are the twins playing tonight?
  • Command: Remind me to call Steve at 2:00 pm today.

Dramatic Improvement

In a breathtaking comeback, Siri finished second and came in the lead directly behind Google Assistant. The report found that Siris Score has improved more than 22 points in the last nine months, more than any other competitor. Siri answered 74.6% of the questions correctly, a significant improvement over the 52.3% when the HomePod was tested in February of this year.

Query results

Digital Assistant

Correct answers

Query understood

Google Assistant

87.9%

100%

Siri

74.6% [19659027] 19659025] Alexa

72.5%

99%

Cortana

63.4%

99.4%

Data source: Loup Ventures. Chart by author.

Google Home scored top marks in four of the five categories, though HomePod was the leader in the command segment. In the report, the tight integration of HomePod with Siri on the iPhone, and the ability to access emails, calendars, and messaging are referred to as a contribution to success in this category. HomePod and Siri ranked second in three of the remaining four categories, but last in the information segment. This is probably the result of HomePod's limited capabilities as Siri on the iPhone, as many questions in the category have been answered by the answer to "HomePod". The device is positioned as a home speaker that accepts voice commands rather than a real smart speaker.

These investments are paying off

Earlier this year, Apple hired alphabet alum John Giannandrea to run the recently reorganized AI (Machine Learning) and Siri teams. While at Alphabet, Giannandrea was responsible for both Google Search and AI. The iPhone manufacturer must be satisfied with the progress made. It was recently announced that Giannandrea had been promoted to senior management of the company as senior vice president of machine learning and artificial intelligence, and responded directly to CEO Tim Cook.

Apple has long been considered the biggest competitor to AI Chops, mainly due to the company's strict privacy policy. AI improves with the use of large amounts of data and requires digital assistants to transfer user data to the cloud. Apple has been working on alternative ways to improve its technology, such as processing device-level data, making user data more secure by removing it from the cloud.

The results of the test seem to confirm Apple's strategy.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of the board of directors of The Motley Fool. Suzanne Frey, an executive at Alphabet, is a member of the board of directors of The Motley Fool. Teresa Kersten, an associate of LinkedIn, a Microsoft subsidiary, is a member of the board of directors of The Motley Fool. Danny Vena owns shares of Alphabet (A shares), Amazon and Apple. The Motley Fool owns and recommends shares of Alphabet (A shares), Alphabet (C shares), Amazon and Apple. The Motley Fool owns shares of Microsoft and has the following options: long January 2020 calls of $ 150 at Apple and short January 2020 – $ 155 calls to Apple. The Motley Fool has a disclosure policy.


Source link