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Home / Technology / Smartphone maker Realme is taking India and other emerging markets by storm – TechCrunch

Smartphone maker Realme is taking India and other emerging markets by storm – TechCrunch



When Xiaomi extended his smartphone lead over Samsung in India, a new competitor was increasingly challenging.

Realme, a one-and-a-half-year-old smartphone provider spun off Oppo, ordered 14.3 % of the world's second-largest smartphone market in the quarter ended in September, research firm IDC said Monday.

While Xiaomi still dominates the market with 27.1% of the local smartphone market share, the volume of mobile phones dominates this market According to IDC, Realme's delivery rate in India has grown by a remarkable 401

.3% since the same period last year ,

Market Share of Smartphone Providers in India

The intriguing thing about the expansion of Realme in India is how much it mimics the Xiaomi game book in the country. Like Xiaomi, Realme sold phones only through an online channel for a year to reduce overheads. In the last quarter, the company began selling mobile phones in India via offline stores, which still account for more than two thirds of all smartphone sales.

Based on pure online shipping, the company's market share in the third quarter rose to 26.5% in 2019 from 16.5% in the second quarter of this year, the research firm said.

So far, Realme has launched more than a dozen aggressively priced smartphone models, all of which cost between $ 80 and $ 240 – the sweet spot on the local market. According to IDC, Realme's C2, 3i and 3 models, which cost $ 80 to $ 110 each, were the company's best-selling handsets in the third quarter of this year, the high-end hardware modules in their price range. The $ 80 Realme C2 features a 6-inch HD + display, 3 + 2 megapixel rear cameras, a 4,000 mAh battery, 2 GB of RAM and 16 GB of expandable storage. It supports 4G networks and has a face unlock feature.

Other Markets [19659010] Realme currently operates in 18 countries, including its home market of China, Indonesia, Malaysia, Pakistan, Vietnam and Egypt. In May of this year, the company entered the European region.

In a report Counterpoint recently shared with its customers, the research firm said that the company's rankings increased from to 47 based on the number of smartphones delivered by Realme from the third quarter of 2018 to the 7th. September of this year. With more than 10 million smartphones shipped, the Chinese company's delivery grew by a whopping 808% over that period, the research firm said.

India and Indonesia made up more than 80% of smartphones That's what Realme has delivered, according to Counterpoint.

"We expect Realme to become a serious competitor in the market next year as growth in emerging markets and online channels continues. The price-performance ratio is also of great importance in times of stagnating global economic growth, "write Counterpoint analysts.

The aggressive growth of Realme has not gone unnoticed by Xiaomi. The two companies have already exchanged bitter words and accusations.

And you thought the smartphone wars were over.


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