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Snap Exec says Endless Summer has been considered more than the Game of Thrones finale



Jeremi Gorman, Snap's Chief Business Officer

Source: Snap

Jeremi Gorman, Snap's chief business officer, said this week that Snapchat's original shows were so prevalent that they reduced the viewership "Game of Thrones" exceeded. Final.

Gorman spoke at a week-long advertising campaign with "The Daily Show" host Trevor Noah about the fact that Snapchat's original series "Endless Summer" was watched by 28 million viewers, more than the number of viewers watching the HBO's final "Game of Thrones". A record of 1

9.3 million viewers watching the finale of the Game of Thrones the night it aired. Gorman said the total number of participants in the "Game of Thrones" finale is 25 million, but it's not clear where she calls the number.

A spokesman for Snap said the company counted a view when a video was viewed open by a user, regardless of how long the video was viewed. So Gorman's comparison could be indirect as she apparently compared how many people saw the entire season of Endless Summer with a single episode of Game of Thrones.

The first season of "Endless Summer" had 12 episodes. Each episode lasted several minutes.

During Advertising Week, an industry conference involving brands, agencies, and technology companies, Snap presented three executive sessions on video content and advertising on Snapchat. The company also announced a new series of shows as well as new research into the purchasing power and viewing habits of Gen Z. Snap and other technology companies like Facebook have been experimenting with original programming to bring TV advertisers to online platforms. Snap implies that one of his shows has an audience that is in no way inferior to one of the most popular TV shows of the year.

In April, the company announced in addition to Snaps Partner Summit that the show had "over 28 million one-offs" attained viewers during its first season. "When the show was announced last year, Snap's" Endless Summer "was described as" Documentary Films for Emerging Stars in Laguna Beach – by Bunim / Murray, the creators of "Keeping up with the Kardashians" (19659002), according to Gorman Daily 203 million active users more than 10 billion video views per day.

"I will not compare it to anything other than to say that this is more than the number of spectators the Emmys on Sunday, I think," she said. Despite the numerical comparison, Gorman tried to make it clear that mobile video is an animal other than linear television linear television, which we are used to, is a story that is told from beginning to end, in which it develops into a crescendo, stops and She wants you to watch TV again next week, "she said. "Mobile video is different, you need to make sure you tell the story in advance, you need to focus attention on the second, or someone can skip your content."

Gorman added that the company's increasing reach brings publishers who are trying to reach an audience that may not see linear television. She cited the company's often cited figure that it could reach 90 percent of 13- to 24-year-olds in the US.

"These are not necessarily the people who watch linear television," she said. "If we have partners like sports centers, we can measure that we have 13 percent of people they can not reach on any other platform."


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