Snapchat brings its camera out of its mobile app for the first time.
The company has just released a dedicated desktop app called Snap Camera, which lets you use your own augmented reality selfie lenses within another desktop apps. Snap also partners with Twitch so streamers can use Snapchat lenses during the streaming process.
With the Snap Camera now available for Windows and Mac, you can access the Snapchat Lenses library, including those created by other users through Snapchat, Lens Studio software.
After you install Snap Camera, you can choose it as the camera output for other apps, such as Skype or Google Hangouts, so you can use the lenses within those apps. Snap has also partnered with Twitch on a dedicated extension within Twitch so that Game Streamers can use the AR effects during the stream. Streamers can also offer lenses to fans who subscribe to their channels.
Eitan Pilpski, vice president of Snap at Camera, says the company was motivated by the success of its Lens Studio product, which has led to more than 250,000 users' lenses since the end of last year.
"We've seen that there's a shift in the community where anyone who wants to be creative wants to build AR applications but does not have the skills to build a stand-alone app." Pilpski said. "Snap Camera signals that we at Snapchat wanted to make sure that we lead the industry and lead the creative community to give them the opportunity to be present in AR."
Snap Camera is also an option for Snapchat to use in their mobile apps App loses users to extend their reach without relying on their app – no Snapchat account is required to use the Snap Camera Introducing the app to Twitch streamers and other personalities allows augmented reality Snapchat features can reach a much larger audience than is possible within the confines of Snapchat.
It's the latest update to a series of updates that the company is committed to expanding beyond the app itself Company has also made publicly available "Our Stories "so that media companies can publish them on their websites, and users can also share stories outside the app.
Now Snap wants to introduce another of its key features: its popular augmented reality effects – for people who are not regular users of the Snapchat app.