Hey, Snapchatters, how do you like the idea of six-second ads that you can not skip?
Snap, the company behind Snapchat, is looking for ways to finally make a profit and tap into sources of knowledge on the matter that such ads start in a selection of Snapchat shows.
Called "commercials", the ads are being viewed as part of a May 15 trial, an unnamed snap spokesperson Digiday said this week.
The company sees six seconds as a "sweet spot" for users and advertisers, giving them ample time to get their message across before the average user logs out. And the longer the ad runs, the more Snap can load.
For most people, six seconds will feel like nothing at all and pass in a few moments. In fact, if brands can come up with some really clever concepts to grab the attention of viewers, it could be a winning formula for everyone. Perhaps the top creators of the now defunct Vine platform can offer their services, as the very best have become very adept at producing compelling six-second clips.
Digiday notes that Snapchatters have been reluctant to display ads on the platform: A 201
With Snap currently facing user growth, the company will be watching closely How does its community respond to non-skippable ads? After the outcry over substantial changes to the platform in recent months, it can really afford no further rebellion among its users.
Snapchat's redesign triggered a storm when it was seriously launched earlier this year with more than one million people signing an online petition requesting that the changes be reversed.
The magnitude of the upset has probably surprised Snap, as this week's news shows the company is testing ways to reintroduce small parts of the old design.