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Snap's Lens Studio gets some new creator tools



Snap Inc.'s Lens Studio, first introduced in December of last year to help content creators expand Snapchat's available world lenses, gets some brand-new tools to make the platform even better. Of course, the changes focus on several new face templates, as the face-changing lenses are a highlight of Snapchat. All in all, there are seven new templates designed to speed up and simplify the process, so video artists do not need so much technical skill to make their lenses a reality. Beyond the new templates, Snap has incorporated new GIF sticker functionality, a more robust creator support network called the Official Creator Program, and a new kind of story based on lenses.

The first two templates focus on face substitution, Facial Mapping allows to set or replace objects on face features Face Paint uses a full face map, while Photo only requires a direct head shot from the end user.Of course, Face Paint allows for much more detailed lenses, but it should be easier for creators to use Snapchat's facial recognition features The distortion template does what it sounds now, allowing easy facial stretching and lens manipulation, and another template called Trigger can be used to create various scripts that will execute when recognize a specific facial movement nt is. This should make it easy for lenses to react creatively when end users naturally interact with them. At the same time, 2D and 3D object templates provide a platform on which YouTubers can create and attach objects to the end users that match those descriptions. The 3D variant of the template continues and provides an auxiliary script that can be used to animate objects in a loop. Last but not least, a simple baseball cap template can be the perfect starting point for new users to understand how the Lens Creation tools work. It basically provides a cap that sits on the head of the end user and allows to optimize colors and styles.

The other features require very little explanation. First of all, Lens Studio now allows access to all the GIF stickers in the GIPHY library so that they can be used in lenses. Lens stories are now collections of public snaps that highlight a given lens. Snapchat users can view a story associated with a particular lens and then unlock it for their own use. The Official Creator Program, on the other hand, is a new community associated with Lens Studio that provides support for selected creators and more direct support from the Lens Studio team. It goes without saying that YouTubers need to use Lens Studio to gain access to the benefits. Anyone interested in checking this yourself can press the following button:

Download Lens Studio


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