Snap today released a new update of its famous Snap Spectacles. They are new but just kind of, and it is not clear that they have learned a lot since the glasses debuted in the fall of 2016.
The changes they've made to V2 (water protection, HD video, slightly updated design) have basically made improvements to perfect a vision that consumers do not seem to identify, all in one package costs more
When Instagram stories hit the market only a year and a half ago, Instagram Stories premiered just a few weeks ago, Snapchat did not have a turbulent re-design, and the then private firm generally had a more positive mood. Fast forward 2018 and the company's updated "toy" glasses have been riding a bit more on them, not necessarily for the potential hardware revenue, but because they must help the company steal its cool factor that Instagram ate 
Waterproofing and HD video are developments designed to reassure existing users who have encountered the restrictions, but this update is likely to be too low to upgrade these people So, what is Snap really here, apart from a chance to get them already on the fence?
My colleague Josh Constine was optimistic about what the updated product had achieved: "After two days of use, I think Spectacles V2 is the threshold from the clumsy novelty to the creative tool accessible to the mainstream." But as someone who I have countless times over the "add-to-cart" button on Amazon, after I had spent time with the originals, I personally just can not see these updates are enough to really increase the reach of the product in the coming months.
Keeping the price equal would have been shocking enough, but raising the price from $ 129 to $ 149 is simply arrogant. Understanding a product like this in relation to the high-end eyewear market is understandable, but it's basically a gadget, even if you're sitting alone in a product class nobody has asked for. Spectacles did not need all these little updates at the moment, as this product strategy remained unchanged, they had to lower the price to $ 70- $ 100 and concentrate on improving the software experience.
The benefits of these lenses are definitely suspect, but they are undoubtedly unique in their purpose and provide an early future for high-tech eyewear that so many tech giants are already betting on. While Google Glass has promised the past and Magic Leap the present of the world, Spectacles should appeal to consumers in a place they already felt so comfortable to have a computer on their eyes. That's still the vision, but Spectacles has not cracked what that really means. Are Spectacles destined to be just a frat party-action camera for your face, or can they be more meaningful on the road?
If they are just supposed to be a facial action camera, they should probably look like GoPro and rethink their existence. If they have the potential to be anything more than a dead end, they should keep the brand alive in a lower-priced existence as they forget about gradual upgrades and focus on a more exciting (and expensive) future for smart eyewear.
Snap's biggest hit with V1 of the Spectacles was their marketing push around them, while I'm not very confident that they can bring much love with this little update. It might have been better to focus on getting a lower price with an optimized feature set. Snap's V2 Spectacles double the company's original vision without confirming that there may have been a fundamental reason why they did not sell as well as they had originally expected.