AT & T does not comment on an anonymous report that may have been separated from DirecTV. (Photo: Seth Perlman, Reed Saxon, AP)

Since the question of whether AT & T is really considering separating from DirecTV remains unanswered, subscribers probably have their own questions. And what about us?

AT & T does not comment on the report. The Wall Street Journal attributed it to unidentified persons "familiar with the matter". According to WSJ, AT & T could reroute DirecTV into its own public company or merge its own assets with satellite TV rival Dish Networks.

If DirecTV actually teamed up with Dish, it would make its rival the # 1 satellite provider with a combined subscriber base (including Dish-Owned Sling TV) of about $ 30 million.

The union's chances are no better than 50:50 without the government blessing, says industry observer Philip Swann, publisher and publisher of, which follows DirecTV since its launch in 1994.

But let's play the possibilities.

Could subscribers see a discount? Whatever it looks like, the reality is that the state of today's television scene is not static. Disney and Apple are ready to join an overburdened streaming and video-on-demand market, including Netflix, Hulu, CBS All Access and Amazon Prime in the spring of the WarnerMedia division.

"I think a Dish DirecTV merger would reduce the choice for the rural residents."

Philip Swann, publisher and publisher of

Such competition could have a positive impact on consumer prices. Apple made a bold statement announcing that it will be giving away its upcoming Apple TV + service for a year to customers buying a new iPhone or other products.

The flip side of all these decisions is that they may initiate a wave of confusion about where you find what you want to see.

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If DirecTV still has a crown jewel in the NFL Sunday ticket.

Such advanced options may not be the same for every viewer.

"I think a Dish DirecTV merger would limit the choice for rural residents, especially for those who do not have access to high-speed Internet," says Swann. "They now rely on DirecTV or Dish for basic and / or premium TV services."

Why should they part?

The television landscape has changed dramatically since AT & T acquired DirecTV in 2015, valued at $ 67 billion. A wave of streaming services and cable truncation caused static charges, even when customers were offered unprecedented viewing options.

DirecTV lost about 2 million customers during this time. will force AT & T to do something, "says Swann.

Although cable cutting certainly plays a role, Swann also points to complaints about customer service and company price increases. With its DirecTV Now-Live TV service for phones, which was renamed AT & T TV Now in July, AT & T has barely remedied subscriber numbers that AT & T vigorously rejects.

"We plan to combat these groundless claims in court," it says in a statement the company getting rid of – the possibility of a split is certainly given, especially while AT & T is under pressure from active investors who want it The company is focusing on its core business and the introduction of next-generation 5G mobile networks.

What will the plot look like? Turn? Stay up to date, as it has been on television for years.

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