Ng Han Guan / AP
Face masks in the image of North Korea's top leader, Kim Jong Un, were pulled from some store shelves in South Korea. Marketed as "Unification Atomic Bomb" masks, they promise to enrich the skin with mineral water from Mount Paektu, a sacred mountain in North Korea known as the birthplace of the Kim regime.
According to The New York Times more than 25,000 masks have been sold since June. The masks are sold for 4,000 South Korean won each (about $ 3.50). However, some stores no longer sell the masks, including Pierrot Shopping, a leading trading house in South Korea.
The company's chief executive, 5149, sold the masks and said they were a celebration of Kim and South Korean President Moon Jae-in's annual "one-time" inter-Korean summit. "I do not know what Kim Jong-un in North Korea means or what he represents politically, but the whole country South Korea was happy," said Kwak Hyeon-ju of the Times
5149 advertises the masks with slogans like "All Hail moisture for all women in the north and south! " and "Should we cross the border now with a whitened face?" after The Washington Post .
An Instagram video promoting the masks seems to mock the news programs in North Korea, starting with the announcement: "Breaking news! A nuclear bomb explodes in the face."
Some South Korean skin care experts are unimpressed. Irene Kim, co-founder of a medical tourism company, said: "North Korea was the biggest threat to our country a few years ago … Kim Jong-un was seen as dictator and tyrant who would not mind disrupting world peace, now he is the face of one popular face mask, "reports The South China Morning Post .
Kim Jong's thoughts on the beauty masks are not yet known.
In 2014, North Korean officials frowned upon a London hair salon after Kim used a picture of a poster promoting discounts on men's haircuts. "Bad day?" according to the BBC was the ad.
The North Koreans told the head of the Mo Nabbach salon that he had to take down the poster because it was "disrespectful" to their leader. "The two men wore suits and they were very serious, it was very threatening," Nabbach said in the London Evening Standard.
The BBC reports Nobbach told the North Korean officials, "Listen, this is not" North Korea, this is England, we live in a democracy. I'm afraid you have to leave my salon. "
" Nobody asked for the "Un," the manager explained later. "It was never intended to be a political statement, it's all just a joke, we just used it as a cheeky advertising campaign."