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Sp Spider-Man St Standoff: Why Sony Believes That "Kevin's Playbook" Is No Longer Needed

The divorce became public on August 20, when Sony blamed Disney's feet and declared that the Burbank-based studio was now too busy for Feige to work on future films. "We hope that this will change in the future, but we understand that the many new responsibilities Disney has assigned to him – including all newly added Marvel features – will not give him time to work on IP, which she does not own, "said Sony Pictures. The feud was a rare sign of conflict between the studios. Even Avengers: Endgame star Jeremy Renner joined the fight and made an Instagram appeal: "Hey, @sonypictures, we want Spider-Man back to @therealstanlee and @marvel, please, thanks."

Disney and Sony were in different places when the idea of ​​cooperation was launched in 201

4. Sony came out of two successful, but widely mocked Amazing Spider-Man films and was considered a waste of the most popular Marvel hero. Although successful, Marvel still found his feet in his "Phase Two" and jumped from a nadir with Thor: Dark World to a zenith with Guardians of the Galaxy. 19659002] In this environment, Amy Pascal, co-chair of Sony Pictures Entertainment, turned to Feige and made a suggestion at lunch. What followed was a very simple arrangement. It's so easy, insiders say, that the deal only lasted four to five pages. Sony would loan Spider-Man for a film, Captain America: Civil War and in return Sony would avail Feiges production service for two films. The deal was later revised to include both Avengers: Infinity War and Endgame . "You have to remember, Marvel was not in the same place as now, it was still a question of how far this" superhero thing "could go, says an insider who is familiar with the business.

Disney did not receive a production fee still cowardly for the original business, several insiders say. "Having Spider-Man in only one of their films at this time was a stem cell infusion for Marvel," notes a source relative to the company's then-readiness to operate. [19659002] There was also the unique merchandising arrangement, with Sony having previously assigned merchandising rights to Disney for a one-time payment of $ 175 million to Disney Insiders noted that Disney paid Sony an annual license fee of approximately $ 30 million Sources say that Disney has tied the license fee to the performance of the fig-produced films; the better the films are, the lower it is t the license fee. (It is unclear whether this will change in the future.)

Nonetheless, the agreement was groundbreaking. Here was a big studio that gave one of its lead actors a rival who had the movie rights of a character he otherwise owned. And Feige got a license to run Spider-Man the way he wanted, even if Sony had the wallet.

And both profited from the advantages of the arrangement. Civil War brought in $ 1.15 billion with the support of the Web slinger. Homecoming the first film shot by Feige, raised $ 880.1 million despite the inclusion of Marvel's Iron Man, which deepened the intertwined threads of both company's films. And Spider-Man was also an emotional film and fan favorite in the two-part Avengers films, both of which grossed over $ 2 billion. In the case of Avengers: Endgame the film became the top earner of all time. Marvel put on a winning round at the Comic-Con and got the fans into a frenzy by teasing new movies. The MCU, whose next phase is established, seems almost unstoppable.

Sony has now also pushed its renewed commitment to the Spider-Man spin-off. During a retreat, Rothman, who replaced Pascal when fired by Sony's email hack, was persuaded by two executives to consider superhero films not as a fad but as genres within a larger genre, sources say. The result was Venom a critically despised film that still earned $ 856 million. A sequel is in progress. Also in post-production is Morbius with Jared Leto.

And then there was Phil Lord and Chris Miller's Spider-Man: Into the Spider Verses animated film, which became one of the critical favorites of 2018 and won the best animated film Oscar. The feeling of Sony was that they rebounded to a place where they could strike alone. "Tom thinks," Okay, we learned everything we need from Kevin's playbook. We did Venom on our own and we did Spider-Verse "comments a Sony insider.

Insiders in both studios now mutually suggest counter offers that have never happened or allegedly generous offers. "The economic conditions for this [Spider-Man] franchise seem to have become more complicated, partially reflecting Disney's changing priorities since the Fox acquisition," says Wall Street analyst Tuna Amobi of CFRA Research, who is not surprised by the impasse. "From an economic and creative point of view, I would think that the development is likely to have more implications for Sony."

Rothman must offer a Marvel-free tariff that lives up to the hype of the character's MCU apparitions. "If the two sides do not compromise, this is a defeat for all," argues Shawn Robbins, chief analyst of the industry website Box Office. "Marvel will not be able to solve the cliffhanger in future films, which says something if it's her favorite hero, and for Sony, who has succeeded, Far From Home will not make billions of dollars without the involvement of Fig and Marvel. "

Robbins adds," The other big question is: how will fans react to a Tom Holland Spider-Man movie that does not play in the MCU? "This is a die roll that no studio takes should. "

With so much money to earn, the parties could finally come back to the table." It is in the best interest of both sides to reach an agreement, "notes analyst Steven Birenberg of Northlake Capital Management, which Shares in Disney. "Spidey is an important part of what Marvel did in the MCU, and it seemed like that was what they were up to, perhaps for the first time since Iron Man and the first one Afterward, there is some uncertainty about the success of future Marvel films, which defines success as the ridiculously high bar set by the Avengers . "

Fig has a lot on its plate, including The sequels of Thor and Black Panther and Captain Marvel as new cooks such as The Eternals and Blade all to sc Hanging from a mutant-filled pantry, which means Fox's X-Men.

Sony's slate is less diverse, and while the spin-offs and sequel to Venom are being pushed forward, the future of Spider-Man is unclear. Holland, sources say, has an option for another movie, while director Jon Watts is done with his two-picture deal and can pursue other projects. "The big test will be in about two years, when a possible Spider-Man movie is shot," says the insider from Sony.

Paul Bond and Georg Szalai contributed to the coverage.

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