Spotify will add a moment of silence of 8 minutes and 46 seconds to select playlists and podcasts on the platform to honor George Floyd. The length of the moment of silence corresponds to the time that former Minneapolis police officer Derek Chauvin held Floyd with his knee on the neck, which led to Floyd’s death and led to a general outcry and demonstration in U.S. cities and around the world.
Spotify’s action is part of a broader movement in the music industry called Blackout Tuesday to protest police violence and racism. A number of record labels are participating after Atlanta Records marketing director Jamila Thomas and former Atlantic employee Brianna Agyemang started with the hashtag #TheShowMustBePaused. ViacomCBS also participates in an 8-minute and 46-second power outage on its network and cable channels that begins on Monday at 5:00 p.m. CET.
“June 2nd is Black Out Tuesday, a day of collective separation from work designed to help people think about and connect with the Black Community. On this day ̵
In addition to the moment of silence, Spotify says all social media releases are paused, headcast podcast and playlist images and logos are replaced with a darkened image, and black artists and podcasters are promoted more with specially curated playlists and the existing Black History Now Hub. The company also compares employee financial donations to organizations that fight racism and injustice.