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Home / Business / Starbucks closes 8,000 stores for Antibias training

Starbucks closes 8,000 stores for Antibias training



Starbucks
Corp.


SBUX -1.41%

closes more than 8,000 in-house cafes on Tuesday afternoon to offer antibasic training to its employees, who send customers across the country to competitors for caffeine treatment. [1

9659005] The training comes more than a month after an incident in Philadelphia. There, a store manager called the police after two black men who had not bought anything and had no access to the bathroom allegedly had not left the store. [Tuesday, September 23, 2006] The closure of stores on Tuesday afternoon – they will reopen on Wednesday morning could cost Starbucks about $ 12 million in revenue losses, analysts say.

With coffee from a plethora of outlets, from convenience stores to supermarkets, people do not have to go far to find a replacement.

Almost – According to McDonald's Corp., a company that analyzes anonymous data from the geolocation engine for hundreds of consumer apps, food giant McDonald's Corp. could. benefit the most from the additional business of coffee drinkers in the afternoon.

The company found that there is a great product overlap between Starbucks and McDonald & # 39; s customers, 49% of Starbucks customers visit McDonald's. McDonald's has launched special coffee drinks, including Americanos and Macchiato, in recent months. A McDonald's spokeswoman said she does not know any franchisees offering special offers on Tuesday.

Antonio Tomarchio, CEO of Cuebiq, said that Dunkin's donuts will likely benefit in the Northeast and Peet's coffee on the West Coast. In urban areas with many independent coffee shops smaller chains and independent customers could win, which would otherwise have been left to Starbucks.

The coffee industry is fiercely contested, so any permanent departure from the industry leader could help other coffee merchants At a Starbucks in the Crown Heights neighborhood of Brooklyn, New York, guests spend hours lazing on long wooden benches or in the coffee shop's deep leather armchairs read or work.

There, a barista said She's telling guests who are looking for a place to spend the afternoon visiting the head office of the Brooklyn Public Library, about three blocks away.

Training on Tuesday is the first step in Starbucks & # 39; Training Staff should make sure that their cafes, which they call "third place" between home and work, are enjoyable for everyone.

Starbucks employees will discuss videos with Starbucks chairman Howard Schultz, hip-hop artist Common, and others, which is bias and how to treat others with respect. Starbucks executives said police were never allowed to call the Philadelphia cafe in April.

The company, which had teamed up with the two men for an unnamed sum, has been controversial for weeks since the incident. The coffee chain recently announced a new policy allowing all, including non-paying guests, to use their cafes, including bathrooms.

Starbuck has not revealed how much the training will cost, but said it will continue to be an investment area.

Write to Julie Jargon at [email protected] and Kelsey Gee at [email protected]


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