قالب وردپرس درنا توس
Home / Business / Starbucks revenue is adversely affected by bias in race prejudice

Starbucks revenue is adversely affected by bias in race prejudice



Too little, too little latte.

The racial bias of Starbucks could eventually be among the most expensive in the history of the fast food industry. Seattle-based coffee chain is responding quickly to the stinging public rebound that followed the controversial April 12 arrests of two innocent black businessmen at a Philadelphia Starbucks.

Analysts say the plan could cost millions of dollars.

On May 29, the chain intends to close its more than 8,000 proprietary stores nationwide to save its 175,000 employees from racist education.

And Starbucks may not be alone when it comes to closing stores for expensive employee mental health programs to reassure the public. Demands on the entire industry for a "do-over" are predicted.

"Of course there will be a boomerang effect," said Hughey Newsome, an African-American conservative activist who sees other chains captured by them as overheads like Starbucks. "That's usually the case ̵

1; other activists expect other big chains to do something proactive, like Starbucks."

"I think it's too much and closes Starbucks stores for a workout afternoon," Newsome, chief financial officer for the city of Flint, Michigan, said The Post.

"If I'm a shareholder and an African-American, white, Asian, or whatever, I'll be angry with Starbucks." [19659009] Industry bean counters say there will be plenty of coffee sales to offset Starbucks sales on May 29, when Baristas take notes.

Estimates of losses for the chain range from $ 6 million to $ 30 million Turnover misses out during closing time alone, and this higher figure is based on average sales of $ 3,750 per day at each site, as calculated by someone who closely monitors the industry.

"We can get that number not confirm, "a Starbucks spokesman told The Post.

Starbucks may not have to worry too much about losing market share. McDonald's and other fast food chains may be the next targets for racial prejudice, according to Newsome and others.

Starbuck's Chief Executive Officer Kevin Johnson has also apologized and described the incident in Philadelphia as "reprehensible" and the action of the employees. not representative of our mission and our values ​​of Starbucks.

According to Tracker YouGov BrandIndex, Starbucks has fallen to its lowest consumer perception rate since November 2015, the last time a major public relations crisis hit.

"In November 2015, Starbucks suffered a setback when It replaced its annual Christmas symbols of the season cup design with a simple two-tone red cup, "said YouGov BrandIndex." The current decline is roughly the same as in November 2015. "

Ted Marzilli, managing director of YouGov, said Some customers tried to skip their regular Starbucks Cup in protest last week.

McDonald's did not respond to requests for comment.


Source link