Starbucks (ticker: SBUX) wins the Mobile Payments War in the store and beats Tech Heavyweights Apple Google and Samsung Electronics in their own game
The cafe chain's mobile payment service will be used by 23.4 million Americans this year, supplying Apple (AAPL) with 22 million chips. The Google unit of Google (GOOGL) with 1
"The Starbucks app is one of the biggest success stories in mobile proximity payments," eMarketer forecast analyst Cindy Liu said in a statement. "It has traction on its ability to tie payments to its loyalty rewards program Value for App users It's simple and straightforward to pay with your smartphone – you can save time and money while receiving rewards and special offers. "
The evidence can be found in virtually every Starbucks outlet where mobile phone orders are available Users often seem to be competing with orders from in-store customers. Starbuck's app has resonated with loyal customers who can monitor and manage their card balance and star rewards. The app's popularity exemplifies yet another successful technology initiative by the Seattle-based company that crystallized Silicon Valley itself, Barron said in a cover story last year.
In fact, Starbuck's success in mobile technology initially differentiated the situation quarterly and its stock plunged 8% last year. This year, Starbucks shares fell 0.7%.
EMarketer expects Starbucks to slightly expand its lead over the next few years to 29.8 million Americans by 2022, compared to 27.5 million for Apple Pay 14.9 million for Google Pay and 13.2 million for Samsung Pay . The Starbucks app is older than the other three top payment apps.
Starbucks' continued success – it was number 1 last year with 20.7 million US customers to Apple's $ 19.7 million – has sparked a renaissance of domestic mobile payments in the US According to eMarketer, today, 55 million are using it Americans compared the technology to just 2.7 million in 2011.
eMarketer estimates that by 2022, an estimated 74.9 million Americans will use mobile devices for payments.
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