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Stop & Shop traffic by loyal customers drops by 75 percent during the strike



It's been a little over a week since 31,000 Stop & Shop employees in Massachusetts, Rhode Island and Connecticut went on strike. The union workers protest against wage and social cuts and changes to their health plans. Workers striking outside Ahold Delhaize's businesses are pushing customers to shop elsewhere and not to picket. New data from a local company using mobile location technology to analyze trends shows that the strike has a significant impact on store traffic. According to Skyhook, when the Stop & Shop strike began on April 12, many customers did not go shopping. Their data shows that the number of visits from loyal Stop & Shop customers has decreased by 75 percent compared to last weekend. According to the report, loyal Stop & Shop customers who made purchases between Friday, April 1

2 and Sunday, April 14, had gone to competitors' locations. Skyhook's data showed that Hannaford, who also owns Ahold Delhaize, saw a 300% increase in loyal Stop & Shop customers. The data showed an increase of 115 percent for Market Basket, an increase of 75 percent for Trader Joe's and Shaw's and an increase of 50 percent for Star Market. Skyhook said the trends on anonymous mobile phone data are based on a group of loyal customers who usually stop shopping once a week. "We asked if these customers stopped shopping at Stop & Shop locations during that period and instead went to another grocery store," the company said. The CEO of Stop & Shop said in a statement that most stores are open, but the bakery, deli and seafood counters are not in operation. Stop & Shop is the last fully unionized grocer in New England. The grocer has proposed these changes in order to remain competitive in the fundamentally changing food retail market.

It's been a week since 31,000 Stop & Shop employees in Massachusetts, Rhode Island and Connecticut went on strike. The union workers protest against pay cuts and changes to their health care plans.

The strikers outside the branches of the parent company Ahold Delhaize call on customers to shop elsewhere and not to exceed the picket.

New data from a local company using mobile location technology to analyze trends shows that the strike has a significant impact on store traffic.

According to Skyhook, when the Stop & Shop strike began on April 12, many customers did not go shopping.

Your data shows that the number of visits from loyal Stop & Shop customers has dropped 75 percent compared to last weekend.

The report states that loyal Stop & Shop customers who made purchases between Friday, April 12 and Sunday, April 14, went to the competitors' locations.

Skyhook's data showed that Hannaford, who also owns Ahold Delhaize, saw a 300% increase in loyal Stop & Shop customers. The data showed an increase of 115 percent for Market Basket, an increase of 75 percent for Trader Joe's and Shaw's and an increase of 50 percent for Star Market.

  Striking workers stand on a picket in front of the Stop & Shop supermarket in Revere, Mass. , Thursday, April 18, 2019. Some Jewish families in southern New England are preparing for Passover without the region's largest supermarket chain. Thousands of workers continue to strike and rabbis in Massachusetts, Connecticut and Rhode Island advise their communities not to exceed the picket lines. (AP Photo / Michael Dwyer)

Skyhook said the trends are based on anonymous mobile phone data from a group of loyal customers who normally visit Stop & Shop once a week.

"We asked if these customers stopped shopping at Stop & Shop locations during this period and instead went to another grocery store," the company said.

The CEO of Stop & Shop said in a statement that most stores remain open, but that the bakery, deli and seafood counters are not in operation.

Stop & Shop is the last fully unionized grocer in New England. The grocer has proposed these changes in order to remain competitive in the fundamentally changing food retail market.

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