Whether they are physical or Over the years, many tools have been proposed to help people quit smoking. But the best tool of all could only be cold, hard money, according to a recent study involving thousands of smokers from several US companies.
In a study published in the [ New England Journal of Medicine earlier this week, a research team led by associate professor Scott Halpern at the University of Pennsylvania observed a total of 6,006 smokers in 54 different US companies to see how well they reacted to a variety of anti-smoking tools. Of these workers, 1
The least successful tools, as proposed by the study, were positive words of encouragement and documents explaining the benefits of smoking cessation, as only 1 percent of smokers who received these tools left for six months. About 2.9 percent of those who received anti-smoking patches, chewing gum and lozenges gave up, followed by 4.8 percent of smokers given free e-cigarettes. None of these methods, the study says, are as effective as an actual financial reward or the threat to take that money away.
After Fortune two groups received financial incentives to stop smoking, with a mix of smoking cessation and a staggered series of cash awards – $ 100 for the first cigar-free month, $ 200 for the third month, and 300 $ for the sixth month. About 9.5 percent of people in this group quit in the six months. The second money group was given a choice of smoking cessation item and $ 600 in an account that would be taken away if they continued to smoke while they were studying. The threat seemed to encourage more people to quit, with 12.7 percent of smokers in the group smoking-free at the end of the study period.
Surprising to me that it is not healthy ?!
Money is the best motivator for people to quit smoking, new study finds #health https://t.co/D6u7lepFpf
– PrimaGlow (@PrimaGlow) 27. May 2018
Regarding the results of the study, Halpern said that research has proven that people are more motivated by the threat of losing money than the prospect of earning them.
"People are much more motivated to lose $ 100 than they are Win $ 100, though, economically, they are sides of a same coin."
As noted by CBS News the study with its share of critics, including Massachusetts General Hospital Tobacco Research and Treatment Center Director Dr. Nancy Rigotti, who said that she believes that the advice and verbal support offered to smokers would have been "inadequate", hence the low rate of smokers following the provision of such tools as well as the anti-smoking literature give up . The head of the American Vaping Association, Gregory Conley, also gave his own critical comments on the study, saying that Halpern's team used "pathetic" and obsolete methods to persuade people to quit smoking.