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Study shows how motivation influences diet and nutrition



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Recent research by the University of East Anglia (UEA) suggests that people with a positive attitude tend to eat healthily.

The study examined the motivational role of a theory called regulatory focus on consumer participation in nutrition, d. H. On the time and effort they spend exploring the diet and finding nutritious foods.

She also examined the impact of dietary inclusion on consumer knowledge about diet and nutritional habits.

Regulatory focus suggests that there are fundamental motivational differences between people, with two aspects ̵

1; promotion and prevention – leadership. People with a promotion focus are concerned with achieving positive outcomes, such as healthy behaviors, while those with a focus on prevention want to avoid negative consequences, such as avoiding unhealthy behaviors.

The results published in the journal Appetite show that fostering a focus leads to the inclusion of consumers in the diet, which in turn leads to nutritional knowledge and nutritional change for advice, for example from the media, physicians, family members or Friends. A focus on prevention had no influence on the participation of the diet.

It was also noted that the focus of the promotion was stronger on the inclusion of nutrition among high-income consumers. The evidence suggested that the impact of the promotion bias was stronger in males than females, but the authors say that this is to be expected since previous research has shown that women have a higher level of nutrient involvement regardless of a promotion focus. Lead Author Kishore Pillai, Professor of Retail and Marketing at UEA's Norwich Business School, said the findings provided insight into consumer behavior and behavior in light of rising obesity rates and conditions such as diabetes important.

"The higher aspiration The level of consumer-focused consumers will lead to greater nutritional input to enhance their well-being," said Pillai. "While both those who focus on promotion and on prevention will be motivated to maintain good health, the former are more likely to adopt strategies such as dietary participation."

"Consumer choices regarding eating habits and behavior Diets can lead to consequences such as illnesses and obesity, which have a direct impact on public health. Obesity is preventable, and increasing consumer participation in nutrition can help.

"Consumers are likely to receive advice on various topics from different sources in their everyday lives Public sector bodies may foster the focus on advertising and food participation As the results of this study show, the effectiveness of this intervention is high among groups and low income vary and probably vary between men and women. "

Prof. Pillai added, "Given the problems of obesity and diseases directly related to unhealthy eating habits, the direct impact of dietary participation on dietary behavior in this study highlights the importance of efforts in promoting nutritional participation from a public perspective Health policy to invest. "

The study involved 1125 consumers in Taiwan, where dietary habits have changed and there has been an increase in obesity and high blood pressure and diabetes. Participants were asked about their commitment to nutrition, knowledge and diet.


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Further information :
"Regulatory Focus, Nutrition Inclusion, and Nutrition Knowledge," Kishore Gopalakrishna Pillai, Yong-Siang Liang, Desmond Thwaites, Piyush Sharma, and Ronald Goldsmith are published in Appetite (2019).


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University of East Anglia

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Study shows how motivation influences diet and nutrition (2019, March 16)
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