Home / Technology / Sundar Pichai of Google says that privacy can not be a luxury.

Sundar Pichai of Google says that privacy can not be a luxury.

  Google boss Sundar Pichai testifies before home rights commission

Google boss Sundar Pichai explains some of his efforts to protect his user data in a work written by New York Times.

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In December, Google boss Sundar Pichai admitted that his company could better understand how users can protect their privacy in a technology-hungry, user-friendly world.

"We want to simplify it," Pichai told congressional members during a back and forth on a series of privacy concerns. In a New York Times Wednesday article, Pichai highlighted some of these efforts and described privacy as "one of the most important issues of our time."

Pichai acknowledged that accessing our data makes Google's services better, but that users – all users – should still expect their privacy to be protected without having to pay extra for the privilege.

"Privacy can not be a luxury that is only offered to people who can afford to buy first-class products and services." he wrote. "Privacy must be equally available to everyone in the world."

Pichai's work appears amid turmoil in the tech community about how consumer data is used, sold and protected. Google had questions about the Capture of User Location Data the Software Errors the information of million accounts of Google+ users and the issue of Privacy Policy.

To answer some of these questions, Pichai explained how Google uses anonymised data to make its products more useful. He also said that targeted ads delivered to users are based on activities such as past search results, rather than personal information found in apps like Gmail or Docs.

While Pichai unveiled some of Google's privacy-enhancing tools over the years, he announced new features that the company introduced last week, including Auto-Delete Controls and the Two Factor authentication for Android-based phones.

He also announced the work Google is doing with Artificial Intelligence to protect users' privacy – especially with the Federated Learning feature, which studies and learns from the data on your device, but only the learned lesson sends for the developers, not for the raw data.

The company has suffered setbacks for its AI operations, including a setback in March for the AI ​​Ethics Committee. Google dissolved the board after just one week.

"In the future, AI will provide even more ways to make products with less data more useful," he wrote.

In conclusion, Pichai posed a sensitive issue in the tech community: legislation. Members of Congress have shown interest in which is aimed at a federal law protecting consumer privacy, and Pichai said Google supports the US in adopting data protection laws similar to the General Data Protection Regulation of the European Union.

"The legislation will help us to ensure that more people around the world can enjoy privacy."

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