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T-Mobile sees setbacks for "sexist" Super Bowl ads



  • T-Mobile is facing a series of Super Bowl ads that critics have put into sexist stereotypes.
  • One ad shows a woman demanding sushi over tacos while another shows a woman sending a long, emotional text message.
  • Despite the criticism, most people enjoyed the ad because, according to Brandwatch, 73.3% of the conversations during that period were positive.

T-Mobile is facing a series of commercials that critics claim are playing in sexist tropes.

The carrier debuted four ads on Super Bowl Sunday, one for each quarter. Especially two ads rubbed some people wrong.

Read More: Here is the complete list of all Super Bowl commercials that we know

. In one case, an unnamed copywriter worried about "Kristi," who wanted sushi when he wanted tacos. On the other hand, "Cathy" sent a long, emotional text message that required endless scrolling to get through.

Some people felt commercials in lazy and reductive stereotypes.

The carrier did not immediately respond to Business Insider's request for a comment.

T-Mobile has been mentioned almost 1

4,000 times on Twitter, Facebook, Instagram and Reddit since 6pm. EST, according to Brandwatch.

Despite the criticisms, most people enjoyed the ad because 73.3% of the conversations during that period were positive, Brandwatch said. The most negative mentions are people saying that the advertising was not good.

Take a look at the sushi ad from T-Mobile and decide for yourself:


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