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Tag Archives: Advertising

Business Insider’s biggest advertising and media coverage for August 10th

Hello! Welcome to the Insider Advertising Daily for August 10th. I’m Lauren Johnson, Senior Advertising Reporter at Business Insider. Subscribe here to receive this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] A quick reminder that nominations for our upcoming roster of marketing tech executives are due by Friday. Today’s news: The change from WarnerMedia …

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‘Game of Thrones’ earned Starbucks $ 2.3 billion in free advertising with a counterfeit coffee mug

Brands are dropping millions of dollars to connect with popular shows. Product placements make money for television studios and also increase sales for products. But nobody expected a piece like this game of Thrones Earn billions for the very modern coffee company Starbucks. The wildest thing about the accidental product placement that has brought in so much extra revenue for …

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Michael Chandler reflects on the advertising trip

UNCASVILLE, Conn. – Few fighters have Michael Chandler’s Bellator award – but his promotional trip may be coming to an end. After his Bellator 243 knockout against Benson Henderson, Chandler (21-5 MMA, 18-5 BMMA) was emotional in the cage. Chandler first joined the independent agency and considered his tenure with the promotion. Chandler, 36, entered the emotion in his post-fight …

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Prince Harry says that social media is fueling “a hate crisis” and calls on businesses to fund advertising

Britain’s Prince Harry said Thursday that social media would create a “crisis of hate” and called on companies to reconsider their role in advertising on digital platforms. In an opinion piece for US business magazine Fast Company, titled “Social Media Divides Us. Together We Can Reshape It,” Harry said he and his wife Meghan had called corporate executives and marketing …

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TV advertising spending will not recover until 2021.

A video sign shows the logo for Roku after the company’s IPO on Nasdaq Market in New York on September 28, 2017. Brendan McDermid | Reuters While reporting his second quarter earnings on Wednesday, Roku said that the outlook for the advertising industry remains uncertain in the second half of the year and believes that total television advertising spending will …

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Elon Musk opens dialogue about Tesla advertising

cars Published on July 23, 2020 | by Johnna Crider By Johnna Crider in collaboration with Zach Shahan Elon Musk recently opened a dialog about Tesla advertising and marketing when he replied CleanTechnica on Twitter: “At some point we should probably advertise as art / communication / entertainment and support high-quality media.” Many of the community’s talented photographers and videographers, …

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According to Twitter, subscription options are being considered as advertising revenue drops sharply

“You will likely see some tests of different approaches this year,” Dorsey told analysts during an investor call to discuss the company’s second quarter results. Dorsey said he had “a really high bar if we asked consumers to pay for aspects of Twitter,” but confirmed that the company was trying to diversify its revenue streams in “very, very early stages …

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Disney cuts advertising spend on Facebook in the face of growing boycott

(Reuters) – Walt Disney is the youngest company to cut advertising spend on Facebook Inc., as the social media giant is subject to an ad boycott of dealing with hate speech and controversial content, the Wall Street Journal reported at https: // on.wsj .com / 2WBnyQ1 on Saturday citing people who are familiar with the situation. Disney joins other companies …

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Vox Media fires 72 employees as advertising revenue falls

Vox Media dismissed 6% of its employees, or approximately 72 employees, because advertising revenues declined due to coronavirus quarantines. The majority of the layoffs were on leave from the company earlier this year, CEO Jim Bankoff said in an email to the employees they received from CNBC. Vox eliminates roles that “have experienced significant changes in workload or business priority; …

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