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Tag Archives: Marketing

Kraft Heinz chief marketing officer departs

Kraft and Heinz products Scott Olson | Getty Images Kraft Heinz's chief marketing officer, Eduardo Luz, is leaving the company as an executive in charge of the embattled food giant. Kraft Heinz was lasted for a long time CEO Bernardo Hees is stepping down on June 30 and wants to be replaced by Miguel Patricio, Anheuser-Busch InBev's former chief marketing …

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The marketing trick of AT & T 5G E is a disaster

AT & T has just settled a false accusation with Sprint for its "5G Evolution" brand, but the company's obvious marketing strategy proves to be catastrophic. Instead of driving a winning round to get faster to true 5G than American rivals, AT & T's current 5G network is currently supporting more cities than Verizon. The company is still clinging to …

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FDA Warns Virginia Lab against Illegally Marketing Unproven Genetic Testing

Copyright: AP A series of genetic tests designed to predict a person's response to certain drugs is being developed by their manufacturer, Inova Genomics illegally markets Laboratory because the tests are not supported by scientific data, claims the US Food and Drug Administration. The FDA yesterday sent a warning letter to Inova, advising the Virginia-based medical company not to market …

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NVIDIA loses the technical marketing chief on its way to Intel

NVIDIA has just lost an important player in his team. Director of Technical Marketing, Tom Peterson, left the company after nearly 15 years with Team Green. Peterson announced the news on his personal Facebook account. There he said, "Today was my last day as an NVIDIA employee, I miss them, they have carried me through hard times and I am …

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EA has 350 employees in Marketing, Publishing and Operations

Share. "We do everything we can to make sure we look after our people to help them find their next opportunity." By Adam Bankhurst EA has announced that it will lay off 350 employees as it makes changes to its marketing, publishing and operations teams and prepares to reduce its presence in Japan and Russia. Andrew Wilson, CEO of Electronic …

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Samsung's marketing director in the US leaves after an internal investigation

Samsung is not a scandal stranger these days. The company's former deputy chairman, Jay Y. Lee, was recently jailed after being implicated in the bribery scandal that toppled former South Korean President Park Geun-hye. There may also be a controversy in Samsung's US arm. Samsung's Chief Marketing Officer Marc Mathieu abruptly stepped down after a review of kickbacks between Samsung …

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Claim Claims Apple song about his ad and shady marketing masked the notch

Image: Apple Another day, another Apple lawsuit. A recent lawsuit targets Apple's questionable commercialization of its iPhone X, iPhone XS and iPhone XS Max, claiming that it does. The company tricked its consumers about display specifications and pixel counts, as well as the notch on its newer phones with deceptive wallpaper. In the lawsuit filed Friday in the northern district …

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Aggressive, new iPhone marketing in the stores defies Apple's trade message

Following its four-day Black Friday shopping event last month, Apple has continued to encourage customers to purchase a new iPhone with limited time discounts through the Apple GiveBack program. The trade-in offering, initially fueled by ever-increasing online marketing, has found its way into Apple's physical stores in unprecedented ways. 12 "MacBook This week, Apple has decided to go to all …

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Black Friday marketing tricks and four ways to protect yourself from them

Credit: CC0 Public Domain Black Friday is back in front of us. The annual Ritual of Deals kick starts the Christmas shopping. Retailers hope to dissolve old stocks to make way for new lines designed specifically for the Christmas editions to counteract the sales decline in November. The buyers are hoping for a bargain. But to what extent people actually …

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