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Tag Archives: rebranding

Bank of America drops the name Merrill Lynch in rebranding efforts

The "thunder herd" is becoming quieter. Bank of America downgrades the iconic name "Merrill Lynch" as Brian Moynihan's efforts to rename the company under a single title are removed. The Merrill Lynch moniker from her investment banking and trading departments, and will also remove the "Lynch" portion of the name from her private wealth management department, the bank said Monday. …

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Google is re-branding AdWords as Google Ads – TechCrunch

Google's complex offering of ad products is being renamed. Sridhar Ramaswamy, the senior vice president who oversees Google's advertising efforts, said the rebrand at a press event this morning where he said the company has received "consistent feedback" over the past few years that the plethora of ad products and brands – which were largely merged through acquisitions – that …

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