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Why Procter & Gamble Will Start Delivering Tide in a Shoebox

Tide detergent will soon be shipped in a shoebox, part of its parent company Procter & Gamble, to adapt to online deliveries. P & G launched the new "Tide Eco-Box" on Friday. It has a rotating opening for cleaning the cleaning agent, an extendable stand and a measuring cup. The liquid formulation, containing less water than normal tide, is shipped …

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Why Procter & Gamble Will Start Delivering Tide in a Shoebox

(CNN) – Tide detergent will soon be shipped in a shoebox, part of its parent company Procter & Gamble, which aims to adapt to online delivery. P & G has launched the new "Tide Eco-Box" on Friday, featuring a rotating opening to clean the detergent, a retractable stand and a measuring cup, the liquid formulation that uses less water than …

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