Earlier this year, GameStop announced plans to experiment with new store layouts focused on eSports, retro games, and more at some US sites. One of these "pilot" stores has just released a video showing the new look – and it's pretty dramatic.
The GameStop store in Pryor, Oklahoma, posted a video on Facebook earlier this month showing what it looks like to be one of the "retro" pilot shops. The first thing you might notice is that the layout with the POS registers in the middle looks slimmer and more modern.
Even the appearance of the business is instantly recognizable was designed to encourage people to spend more time there than normal. There's a couch with a big-screen TV on the front and tube TVs on the back with retro systems like GameCube, Nintendo 64, and Original Xbox for multiplayer sessions.
All this seems to be part of GameStop's ambitions to be the "local church" of gaming. GameStop Chief Customer Officer Frank Hamlin told GameSpot that the new store designs should "celebrate video game culture in real life." Why is not GameStop the local church, synagogue, or mosque of this Vatican, mecca, or Wailing Wall?
IGN first reported on the new GameStop store layouts in Pryor, Oklahoma, and the site also confirmed the authenticity of the Facebook video.
During a win call earlier this month, GameStop management confirmed that the Pryor is located approximately 45 minutes outside of Tulsa.
GameStop recently announced plans to close up to 200 stores, with more planned as part of the company's "GameStop Reboot" initiative The price is close to an all-time low due to a number of factors, with global revenue down 1
Looking to the future GameStop expects total revenue to continue to decline in several consecutive quarters as the industry awaits the advent of next-generation consoles in Holiday 2020.
In 2018, GameStop tried to sell itself, but the company announced these plans in February.