Chicago's "Magnificent Mile" will soon be another attraction.
The biggest Starbucks of all time in Crate & Barrels former flagship on Michigan Avenue will open its doors on Friday. The 35,000-square-foot, five-story Reserve Roastery houses three coffee bars, a cocktail bar, a craft bakery and a café.
The Chicago site is the company's sixth roastery. Other locations are Tokyo, New York and Milan. Each monastery is much larger than a typical café and is intended to pay homage to the culture and history of the city.
According to Maggie Jantzen, spokeswoman for Starbucks, average Roastery customers spend three to four times more money than in a typical Starbucks coffee shop. Roasters can average more than 8,000 visitors per day.
Have a look:
Largest Coffee Bean Barrel
The Chicago Roastery is not only the largest café of all time, it also houses the highest barrel. Freshly roasted coffee beans rest in a 6-meter-tall bronze container before being consumed in drinks.
According to Starbucks, the Chicago Roastery also has the first curved escalator in the Midwest. Customers have a 360-degree view of the roasting and brewing process on the first floor, while the escalator takes them from the toaster to the second floor.
Unique Drinks and Ice
On the fourth floor, there is a bar serving drinks. The non-alcoholic coffees that will be available include a cold brew matured in whiskey barrels and spiced mulled coffee.
Cocktails made by local mixologists are also available on the fourth floor of the Arriviamo Bar of the roasting shop.
In the third In the Experiential Coffee Bar on the ground, customers can eat liquid nitrogen gelato. The Chicago Reserve Roastery will be the only place in the US where pleasure is offered.
Artworks by local artists adorn the interior of the shop. The artist Eulojio Ortega has painted a mural that spans the roastery's staircase across all five floors and pays homage to the coffee farmers and the regions where the beans are grown and harvested.
Since January, Starbucks shares have gained 29% and their market value increased to 29%, nearly $ 99 billion. The company benefited from improved customer traffic in its US coffee shops and sales growth in the same business in China.