A 26-year-old male model died following a collapse on the catwalk of the São Paulo Fashion Week.
Tales Soares attended a show for the Ocksa brand when he fell. He was taken to a hospital, but could not be revived.
The audience initially thought it was part of the show. The models looked horrified as firemen came to his aid and carried him off the stage.
The organizers confirmed his death on Twitter however, did not disclose any details.
Loss and send our deepest condolences to the family of Tales, "the statement said, adding that they were" providing all the necessary help at this sad time. "
Material circulated on social media shows that Soares walks to the end of the catwalk and turns around before we sway and fall.
Hours earlier, he had posted pictures on his Instagram account about the fashion event.