LOS ANGELES – Quentin Tarantino's new movie "Once upon a time … in Hollywood" will have much more to do than conjure up the 1960s Los Angeles Hissing when it comes to breaking the latest movie trends. It will have to oppose a hard cash reality.
While the movie's summer season is again dominated by comic franchises, remakes and sequels, Mr. Tarantino's $ 100 million love letter to Hollywood recalls another time, in the budgeted, R-rated dramas, the movie stars The A-list had a good chance of making a profit.
Sony Pictures Entertainment is releasing "Hollywood" this Friday, it will not have the recent history on its side. The film is expected to bring in some $ 30 million on its first weekend in the US and Canada, a lame start to a project in which the studios once vied for the opportunity.
Despite the stars Leonardo DiCaprio and Brad Pitt and Mr. Tarantino's penchant for cinematic performances, today is an anomaly, a 1
The Tarantino film features scenes with actors portraying high-profile personalities of the time such as Bruce Lee and Steve McQueen, and is inspired by the movie industry in the '60s, as Western and gloomy dramas at the time counted the most commercially successful films ,
Unlike the exciting days of 1969, when "Butch Cassidy and the Sundance Kid" was number one at the box office and "Hollywood" settled, the marketplace today is crowded with family-friendly movies and franchises based on existing characters and stories. "Hollywood" is the only summer release on a big budget that is not based on a comic or an existing franchise.
The movie's biggest challenge will be to get adults watching R-Rated content streaming home to go to the movies. Since 2016, only one R-rated drama, "A Star Is Born", is among the 20 most successful cinema releases of the year.
The big studios, aiming to land Mr. Tarantino's next film, began to court him in 2017.
AT & T
Warner Bros. from the 1960s had parked vintage cars on the studio grounds when the director came to his meeting. Eventually, however, the studio decided that "Hollywood," according to a person familiar with the matter, was too costly a bet.
Sony won the film, agreeing with Mr. Tarantino's request for a $ 100 million budget. In addition to some mediocre successes with lower-priced thrillers such as "Escape Room" and "The Intruder" the studio managed this year only one hit, "Spider-Man: Far From Home", which brought in domestic 320 million US dollars. The other major sequel to Sony, Men in Black International, dropped $ 110 million.
Sony left Mr. Tarantino on the leash and even agreed to film him in Hollywood, an unlikely place. Filming in Los Angeles is the key to the story of the film, but violates the latest standards. Feature film productions have fled California in search of savings as generous tax subsidy programs have grown in Georgia and the UK. California tax credit, which received Hollywood, reduced the budget to about $ 90 million.
The film's shoot took over Los Angeles in a way that has not been seen since the tax credit Exodus. Backstage actors in plump hairstyles were idling on the highway in retro cars, waiting for Mr. Tarantino to start firing. The production has even closed part of the 101 Freeway in the afternoon of the 2018 midterm elections.
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A $ 30 million debut would set "Hollywood" back a bit behind Mr. Tarantino's previous summer book "Inglourious Basterds" of 2009, which opened at $ 38.1 million before moving to the US and Canada a substantial $ 120.5 million.
Mr. Tarantino's highest-grossing film, "Django Unchained," played Mr. DiCaprio, and his second-highest, "Inglourious Basterds," showed Mr. Pitt. These two and the cult classic "Pulp Fiction" are the only three of his films to generate over $ 100 million in domestic box office sales.
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