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Target launches anniversary collection with famous designers



Target celebrated Saturday's 20th anniversary of its first design collaboration with the launch of a collection that brought back popular items from the retailer's past.

The collection "20 Years of Design for All" includes products by designers such as Anna Sui, Missoni, Lilly Pulitzer and Zac Posen. There are clothes, bags, home decor and kitchen utensils available. In addition, Target re-launched the Whistle Teakettle, which debuted in 2000 as part of the collection by Michael Graves, the retailer's first design employee.

Michael Graves' Whistle (Credit: Target)

Rick Gomez, Executive Vice President and Chief Marketing and Digital Officer of Target, said the collection "takes our guests on a nostalgic journey through the history of our designers -Collaboration." 19659002] "Design has always been part of Target's DNA," he said. "From our stores and the products we create to the partnerships we cultivate, our focus on barrier-free design adds a special touch and is one of the reasons guests like to shop with us."

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Pricing Items in the Anniversary Collection cost between $ 7 and $ 160.

At the announcement of the collection, Target announced that the women's clothing contains an expanded size.

Isaac Mizrahi for Target (Credit: Target)

Some of the 300 limited edition editions sold out early Saturday afternoon, but some in-store stores may still be in stock. Target claimed to have a different selection of goods from the collection in each of its stores.

The full list of Target's design staff for the collection includes:

  • Michael Graves (1999-2013)
  • Philippe Starck (2002))
  • Stephen Sprouse (2002)
  • Isaac Mizrahi (19659012) 2003-2009)
  • Erin Fetherston (2007)
  • Proenza Schouler (2007)
  • John Derian (2008)
  • 2010)
  • Anna Sui (2009)
  • Rodarte (2009) [19659012] Stephen Burrows (2010)
  • Zac Poznan (2010)
  • Harajuku Mini (2011-2012)
  • Missoni (2011)
  • Jason Wu (2012)
  • 3.1 Phillip Lim (2013) [19659012] Altuzarra (2014)
  • Lilly Pulitzer (2015)
  • Marimekko (2016)
  • Hunter (2018)

The retailer is so enthusiastic about his design collaborations that he even has a book as part of his jubilee celebrations brought out a documentary about her.

Mark Tritton, Targe's executive vice president and chief merchandising officer, said the retailer will continue to work with designers in the future.

"Each partnership has brought something special and exciting to our guests, and after 20 years we are just at the beginning. "he said.


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