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Taylor Swift's approval could be "the biggest wave of all time" in polls



Andy Bernstein, executive director of voter registration Nonprofit HeadCount, said Swift's Instagram Post is the latest example of the kind of digital reach needed to grab voters' attention in the 18-29 age population.

"There is no question that Taylor Swift and many other musicians had a positive influence on voter registration," he said.

"HeadCount has tracked over 50,000 voter registrations directly from artists who have posted on social media in recent years," added Bernstein. "It's a proven method, and Taylor Swift's post has clearly produced the biggest wave of all time."

The number of voter registration by Swift's posts is impressive, but largely in line with rising numbers across the country.

Some have also raised the possibility that their announcement could have the unintended consequence of inspiring new registrants to vote against the candidates they support. However, HeadCount Bernstein said there is a bigger picture to look at.

"I think their intention was to get everyone to vote and participate," he said. "She expressed her own views on a senatorial race, but the bigger message was that everyone should hear his voice."

Even though it's an open question as to how important celebrities are in elections, there's no doubt that Swift has made an impact that many other celebrities could not. Does that mean that she has developed a model for other stars, if they want to influence voters?

"What was great about Taylor Swift's message was that it really came from the heart and finally had a very universal appeal to attend," Bernstein said. "We know that this news works because HeadCount has been working with hundreds of musicians for 1

5 years, we can quantify it, we can directly demonstrate that it gets people to register and vote."

Representatives for Swift could not be reached Comment by CNBC

If the election is a month off, it remains to be seen whether Swift's message will have measurable impact in a year that polls showed was already favorable for Democrats. However, Trippi said that she should be recommended because she encouraged people to get involved – even if they did not vote the same way, or if her answer is to tell her to shut up and should sing.

Every time you see more people becoming aware, that's a good thing for democracy, "he said." Even when people say, 'I do not like that,' that's good for democracy. "


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