Published on April 9, 2019 |
by Zachary Shahan
9. April 2019 by Zachary Shahan
A few weeks ago, a Rich Stefani tweeted something to Elon Musk. He emphasized how unusual Elon Musk's Twitter habits are ̵
However, this article is not about Elon's more specific Twitter habits. There is a great WSJ report on that. But I thought these meta-matters would be worth mentioning.
This article is more about two Tesla product enhancements and why they stand for a Tesla advantage, which is a pretty big deal. I also love the product improvements.
Rich's Tweet was a simple but excellent idea: a Tesla vehicle with biological weapons defense mode should remember where the Bioweapon Defense Mode was activated – and automatically turn it forward. Elon's simple but clearly effective answer: "Will do."
– Elon Musk (@elonmusk) March 26, 2019
Recently, a Carlo Costanzo has received a request for further control over the Storm Watch feature of the Tesla Powerwall. Two days later voila !
Holy crap! I posted this just 2 days ago and today my #Powerwall started entering Storm Watch when a thunderstorm comes. Absolutely AMAZING! Coincidence? maybe .. Amazing Tech? Most definitely!
– Carlo Costanzo (@ccostan) April 9, 2019
The quick response to good customer ideas is one thing – it's one of the reasons why some Tesla customers and fans love Tesla and Elon. (Note: Not all customer requests are processed quickly, but that's another story.)
Another important highlight, however, is the role of Tesla as a software company. It can regularly publish updates like these and respond flexibly to customer requests and suggestions for improvement as Tesla includes a large part of "Tesla Software". Tesla is typically known as a car manufacturer or a sustainable energy company Tesla is a valued software company that works with automakers and energy companies around the world. Who knows that Tesla's software solutions are Tesla's most valuable asset. (I'll talk to ARK Invest a little bit more about that in a forthcoming CleanTech Talk podcast.)
This kind of "small improvement" may seem small every time there is an improvement that you are not particularly interested in, but when one of them tickles your lust, it stimulates your view on Tesla and encourages a customer relationship that is unique in the world of cars and electricity. Tesla loves to make his customers smile, and you can see that Tesla is always working on interactions such as the tweets mentioned above, as well as software solutions and fun.
Looking at it from a monetary point of view Tesla's technical flexibility and rapid product improvement in software sets it apart in some large sectors. That could be valuable someday.