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Tesla CEO Elon Musk: extreme micromanager



Tesla's future as a mass-market automaker depends on efficient, automated production of the Model 3. Tesla will lose $ 6,000 for every $ 35,000 sold in Model 3, says UBS analyst Colin Langan. It only breaks even if the car sells for more than $ 41,000. Tesla has not made the $ 35,000 base model of the Model 3 yet.

Tesla has reached the goal of producing more than 5,000 Model 3 vehicles in one week in the third quarter. It produced 80,142 vehicles (including 53,239 Model 3), beating the expectations of Wall Street analysts. But the company is far from the 500,000 mark Musk promised in 2016. At the end of the third quarter, Tesla produced 1

67,975 cars this year. To put this in context, Ford makes many cars about every 10 days.

Tesla promised investors that it will achieve positive cash flow and profitability in the second half of 2018. However, some investors and analysts are skeptical. Tesla's debts are quickly due: the company has to pay around $ 230 million in November, part of a larger $ 1.3 billion debt bill due in March 2019, according to AP.

Believing in the Tesla CEO is being tested like never before. Investors are skeptical of its social media and legal disputes, its attitude towards regulators, and recreational consumption.

Many employees think that Musk is essential to the success of the business. They praise his creativity, his sense of humor and inspiring speeches. Some attribute its practical management style to building a great company. A former Tesla and SpaceX employee, Spencer Gore, who is now CEO of Impossible Aerospace, said: "Elon Musk is in a position that most will never experience – delivering an industry-defining product on a limited budget can not afford to make decisions slowly or even compassionately when engaging in low-level details to increase execution speed, which can be frustrating for some engineers, sometimes heartbreaking – but Elon's unconventional style is what the We all chose Tesla. "

But other people describe how Musk's leadership style has increased the cost and complexity of factories.


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