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Tesla Lowers Supercharger Prices After Customer Exceeds Rise



Last week we released a report on Tesla that has dramatically increased supercharger prices around the world, but now the automaker is reducing the price increase following a customer setback.

Tesla Price for Supercharger

As we reported last week, Tesla is moving away from its pricing structure per state / region to implement a pricing structure per station to obtain more comprehensive pricing based on local electricity tariffs and demand charges ,

However, the change in structure also brings with it an overall significant increase in prices.

At that time, we estimated that prices in most markets were about 33% higher.

For example, in New York, the price was $ 0.24 per kWh nationwide. The number of locations in downtown New York City rose to $ 0.32 / kWh.

In California, prices rose from $ 0.26 per kWh to $ 0.32 to $ 0.36 per kWh at the charging stations we reviewed.

All Euro There were also some significant price increases in European markets, with most markets paying between € 0.28 and € 0.32 per kWh.

As we noted in our report, the cost of charging was still lower than for gas, but Tesla's prices were less competitive than about one-third party charging stations.

This resulted in a backlash by the client with over 1

,000 comments on our article on the situation and several social media posts – many were dissatisfied with the increase while others defended the move.

Tesla Reduces Supercharger Price Increase

Now Tesla told Electrek that he had heard the feedback from customers and decided to reduce the price increase for Supercharger globally by 10%.

After the price increase last week, the average price in the US was $ 0.31 per kWh.

It is now 0.28 USD per kWh

Norway was before the increase at 1.40 NOK per kWh. In the past week the value increased to 1.86 NOK per kWh. Now it has fallen to 1.70 NOK per kWh, after Tesla had adjusted the prices today.

Electrek's Take

It's nice to hear that Tesla listens to customer feedback and makes this new price increase more reasonable.

In some markets, it is still a bit high, but we explain why this may be the case in our last article, especially in demand rates, which can be extremely steep for charging station operators.

Hopefully, Tesla will be able to keep these prices under control, as they can not continue to rise without compromising the economic benefits of the Supercharger network.


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