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Home / Business / Tesla Model 3 – Sales = 32% of all Small + Midsize Luxury car sales in December (US)

Tesla Model 3 – Sales = 32% of all Small + Midsize Luxury car sales in December (US)



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Published on 4 January 2019 |
by Zachary Shahan

4. January 2019 by Zachary Shahan


The history of the electric car of the year ̵

1; no, the story of the year – the Tesla Model 3 was the industry by storm. Just as we predicted three or four years ago, Tesla is running high-speed production of a more affordable mass-market model, which in turn will – or should – deter the backs of other automakers. I'll revise a famous old quote to explain the ongoing story in another way:

When they came for the big luxury sedans, I said nothing. When they came to the big luxury SUVs, I said nothing. When they came to the mid-size luxury sedans, I said nothing. When they came for my bread and butter gasmobile, no gas driver was left to say.

As you can see in the next two charts (sales charts for December and for 2018), the Tesla Model 3 is the turn Against all small and medium-sized luxury cars on the market, it is embarrassing … for the gas mobile. One of these cars is not one of them:

In this next chart, note that you can switch from month to month to see how Tesla Model 3's revenue has changed over the year.

As in the past few months, I have combined the sale of all small and medium-sized luxury cars for each brand for the next two charts. I think that's the better way to compare, since Tesla has no small luxury cars on the market and only one in the middle class. In other words, if you want a small Tesla, you have to commit to the mid-size Model 3, and if you want a medium Tesla, you have just that one option again.

The Model 3 still wins – broadly margin – in December for the whole year and actually every month since July.