After a few chaotic weeks of price and option changes by Tesla, another one came into force today. This time it was about the recently introduced Model Y, which received a price increase of $ 1,000 across the entire vehicle line.
CEO Elon Musk announced on Twitter that prices for inventory vehicles will increase by ~ 3%. After the end of this quarter to bring it in line with the recent price increase (which was really just a partial reversal of the price decline last month).
At the launch of the Model Y, we were faced with a price decline of the various option configurations that are available when the car comes out. Tesla also received orders during the night of the revelation. The Tesla website listed the same prices for the available configurations. Currently, the "Standard Assortment" is not available on the Tesla Design Your Car website, but the other configurations are not. With today's changes, all three available configurations (Long Range, Long Range AWD, and Performance) are $ 1
The prices listed on the website are now $ 48,000, $ 52,000 and $ 61,000 for the LR, LR AWD and Performance models. However, customers who have already deposited a deposit will still see the old price on the order summary page. We have no confirmation from Tesla whether they retain the original prices for those who have already deposited a down payment or not, but it seems promising for the faithful who have placed an early order.
This car has not been released yet and will not be released for at least a year and a half. It is difficult for companies to forecast pricing so far in advance, and if this is the only change that occurs in the prices for Model Y before the car is released, then there really is not much to worry about.
A small impact was announced on model Y price changes to bring stock prices back into line with new car prices. Tesla will raise inventory prices by ~ 3% at midnight on April 2nd. These times are good with the end of the quarter for Tesla (March 31), but customers will receive one more day, the entire April 1 (until midnight). to order something. So, if you're thinking about a Tesla inventory car, you should be aware of the following.
None of these changes are particularly meaningful on their own, but there has been a lot of tweaking recently, so fans are more sensitive to them.
After announcing the price increase of ~ 3% for inventory cars, Musk has recently been questioned about all price changes (a question we also had with Electrek) and so answered:
Every car company is constantly changing prices, but no one is interested
– Elon Musk (@elonmusk) March 24, 2019
This applies when dealers are considered. While manufacturers rarely change the EIA of a car without changing the option configurations or the model year, it is common for dealers to change prices. Manufacturers can also provide traders with incentives to move certain car models, causing prices to change dramatically for the customer.
Since Tesla does not sell through traditional dealers, if they want to change the price of their cars then they have to do it themselves. They will then be shared with anyone posting an article (hi!) Or tweeted on any change. They can not hide behind traders like other manufacturers.
A problem with Musk's defense of this practice is that Tesla has always been billed as a different type of business. One of the main reasons for dropping the dealership model was getting rid of the constant price changes that made some consumers ashamed, as if they did not benefit as much from a deal as others.
This concept was communicated In a company-wide email from Musk in 2016. In this email he said, "The test of endurance is: If you can not explain why a customer who has paid the full price another customer was not embarrassed, then it is not right. We either win in a fair and just way, or we lose with unqualified honor and accept the consequences.
This email was recently posted to Musk on Twitter in response to recent price changes from autopilot:
I fully understand that car prices are fluctuating, but FSD is still not a full product, and Tesla rewards those who who did NOT support them by buying EAP and upgrading to FSD for the same price we paid for an EAP. Is this the endurance test? pic.twitter.com/rUqiGkUVUF
– Marc Benton (@marc_benton) March 12, 2019
After reading his own words, he admitted and admitted that it was One mistake was so much price change.
To be clear, this change to the Model Y is not a big deal, as the car is not out yet. Inventory prices are also not a big deal, 3% are not very much and prices vary depending on the vehicle (either used or "new" vehicles that were models with ground or test drive). Fluctuations are expected when purchasing a used or ground model product.
However, if Tesla pays off as another type of business with a different sales model, customers can be confident that they will not have to worry about haggling or if they are properly calculating their purchases to get the best price for their money then they have to do better than try to streamline this practice by saying, "Everyone else does it." They are not all others, they are Tesla. You can be better than anyone else – after all, you build better cars than anyone else – so why not?