Just over a month after the referral program was completely redesigned, Tesla is now increasing it by 500% for a limited time before the end of the quarter.
Earlier this year, Tesla ended its original referral program, citing concerns The cost of having to give away more than 80 new roadsters.
Last month, the automaker decided to start the program with a completely different structure, based on free supercharging miles and the chance to win a Model Y and a new Roadster.
Tesla began granting 1,000 miles of free charge to the transferring owner and the new buyer who received the transfer.
Today, the company has updated the program to give it a "500% boost in boost".
You wrote in the "Loot Box" section of the Tesla App for Owners:
"You and anyone using your referral code to purchase a Tesla will receive 7,500 free Supercharger miles! On May 28, this will go back to 1,500 km.
Each recommendation also gives you five chances to win a Founders Series Model Y or Roadster supercar! Tesla owners who already have a free charge have ten chances to win.
Here is a screenshot of the updated loot carton in the Tesla app:
Tesla says the first drawing of Model Y will take place "on May 1, 2019" and follow the first roadster drawing "on July 1, 2019".
The great thing about this version of the Tesla referral program is that they can increase it this way without increasing costs many times over.
Increasing the number of chances per referral does not change anything for them as the number of vehicles given away is the same.
As far as the Supercharging miles are concerned, this definitely costs Tesla, but is quite low, especially since there is a 12 month limit on how to use the credits and most Tesla owners do not use the Supercharger network a lot ,
On the other hand, owners are not encouraged to refer more people, but it may be enough for some.
In any case, it sounds like an attempt to boost orders by the end of the year quarter since the end of May, Tesla would give plenty of time to ship most vehicles by the end of June.
If you want to buy or lease a Tesla Model S, Model X or Model 3, believe that Electrek has helped you in your decision-making process to use my code: frederic5610
Subscribe to Electrek on YouTube for exclusive videos and the podcast.